(Archived) Technical Marketer

As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.

Position Description:

The Technical Marketer's role is to provide technical marketing support to the Canadian Pet Health and Farm Animal marketing teams. This position will be involved in the development, adjustment and execution of strategies and marketing plans for relevant brands. The technical marketer is the internal technical advocate of PH and FA products across the marketing portfolio, ensuring technical attributes are highlighted while collaborating with the respective brand managers, as well as serving as the technical marketing lead for the field veterinarians and sales force.

Minimum Qualification (education, experience and/or training, required certifications):

• DVM degree required
• Two years field experience (practice or commercial experience)
• Excellent communication skills: verbal, written and interpersonal
• Strong understanding of technical attributes of the products and ability to articulate and translate these into valuable, defensible product positions
• Capability to think strategically
• Strong analytical skills with attention to detail, commitment to excellence, and drive to achieve positive results
• Ability to set priorities and manage multiple tasks
• Results-driven team player able to work in and with a proactive team with a high degree of customer focus
• Excellent organizational and implementation skills
• Computer literate on MS Office, MS PowerPoint and Outlook (email).
• Fluent in English (written & verbal)

• This position is not permanent. It is for a fixed duration of two years with potential to extend annually for up to 4 years.

Additional Preferences:

• Two years industry experience (preferably with Technical Marketing experience)
• Fluent in French (written and verbal)

Functions, Duties, Tasks:

Technical Marketer

• Lead in the development of key technical presentations to support Pet Health and Farm Animal portfolios. This can be as the author or through coordination with a field Technical Consultants (TCs) or outside consultant. Responsible for making sure the presentation is both technically accurate and aligns with brand messaging and position.
• Work closely with field TCs to guide technical messaging and collaborate to leverage individual expertise.
• Partner with Global Technical Marketers and Brand leaders to provide input into global strategies in conjunction with the local brand manager. Align local technical messages with global messaging.
• Assist in the development and implementation of brand plans for pet health and farm animal products
• Work actively with the Marketing team, as needed, to help with advertising ideas, actual advertising copy and ad-editor.
• Work closely with marketing team, advertising agency and other partners to develop and deliver in-market campaign and field support materials
• Responsible for the technical accuracy and review of promotional materials
• Represent Pet Health and Farm Animal marketing on various cross‐functional teams including Elanco project teams, market research, new products planning, manufacturing and commercial teams
• Leverages TC team and participates in addressing and solving issues related to competitive products and formulating responses to technical challenges that may arise.
• Effectively communicate with Regulatory Affairs and R&D on needed label changes on products to avoid misunderstanding or misuse of these products.

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Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status