(Archived) Petcare Therapeutics Marketing Intern

Position Summary:

The Zoetis Petcare Therapeutics Marketing Intern will be assigned marketing project(s) that will allow the intern to plan and execute a strategic marketing initiative. This project(s) will align with both Zoetis Petcare business priorities and the candidate’s marketing interests. Additionally, the intern will support creative projects across the Therapeutic marketing team to gain exposure to a variety of marketing projects and disciplines. The intern will be expected to plan, develop and execute their project that will culminate into a presentation to our marketing leadership team.

At Zoetis we are passionate about our customers and the animals in their care. We discover, develop and manufacture the world’s most innovative and effective products for animal health—medicines, vaccines, diagnostics, genetic tests, biodevices—and we are creating the next generation of integrated solutions and services to support this evolving industry. We know our people drive our success. Our colleagues are proud of our company culture and the meaningful role we play in caring for animals. The Zoetis Core Beliefs define the commitments we make to our colleagues, our customers and our stakeholders every day. They have guided the creation of our award-winning workplace and our proud position as a leading partner of choice in animal health.

www.zoetis.com

Key Responsibilities:

• Lead and manage strategic initiative. Candidate will drive their project forward with oversight and support from the Therapeutic marketing team. Project will be determined based on business priorities and may include projects related to contact acquisition campaigns, retention marketing, content marketing, social media marketing, and/or cause marketing. Requires ability to proactively drive tasks, communicate status, and determine key decision points & milestones.
• Develop new marketing assets. Initiate, track and oversee creative review process as it relates to the candidate’s project. Work across marketing and agency partners to deliver creative projects on time or ahead of schedule. Assist marketers with writing creative briefs, providing feedback, and deploying assets.
• Reporting and analytics. Responsible for developing KPI framework and reporting against performance. Candidate will present results to marketing team and recommend next steps based on data-driven insights.