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(Archived) Marketing Technologist - Remote

Last Updated: 9/25/21

Job Description

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The Digital Marketing Technologist role at Dechra is an integral and essential part of the Marketing Team. The selected candidate will be a part of Dechra's "in-house digital agency". It is a fast-paced team that primarily serves our marketing and sales departments (although we have other internal customers/stakeholders). This team is dedicated to enabling sales and building leads by generating effective campaigns through creative use of graphic design, building user-centric digital experiences, and by utilizing a solid and savvy understanding of digital analytics.

Essential Functions and Responsibilities

Print Design
  • Complete understanding of what it means to be print-ready
  • Understanding of 12 column grid system and overall page layout
  • Great use of typography
  • Previous experience creating catalogs, brochures, ads, labels, booth graphics, etc.
  • Web Design
    • Building and maintaining internal and external websites
    • Pixel perfect imagery for standard displays and hi-res displays
    • Understanding of mobile-ready / mobile-first design
    • Banner packs and ability to make best use of a small pixel dimension
    • Landing pages and understanding of lead generating design
    • Ability to design and mock-up a full website
  • Front-End Development
    • HTML e-mails; responsive coding, testing, and troubleshooting
    • Landing pages; responsive coding, testing, and troubleshooting
    • CSS
  • Conversion Rate Optimization (CRO)
    • Review data and make data-driven decisions
    • Offer ideas on how to improve lead generation
  • Marketing Automation
    • Building emails, landing pages, understanding and use of forms
    • Lead generation funnel
    • Experience with Pardot (is a plus)
  • Understanding of A/B testing
  • Understanding of marketing “best practices”
  • Solid understanding of user experience (UX / CX)
  • Video editing (is a plus)
  • SEO & SEM (is a plus)
  • Understanding animal health (is a plus)
  • Experience with regulatory affairs and CVM regulations (is a plus)

Desired Skills

  • Solid experience with:
    • Adobe products: Photoshop, Dreamweaver, Illustrator and InDesign
    • Google Analytics, Google Data Studio
  • Ability to code using front-end development
  • Understanding of CMS platforms (WordPress, etc.)
  • A creative and analytic mind
  • Responsive and modern web techniques
  • Familiarity with marketing automation platforms (Marketo, Hubspot, Pardot, etc.)
  • Mid to senior-level graphic design skills (typography, grid system, branding etc.)
  • Understanding of desktop publishing software (Microsoft Office)
  • 3-5 years’ experience as a graphic and digital designer, including a portfolio of websites and print and digital advertisements (animal health industry a plus but not mandatory)
  • Associate degree or higher
  • Excellent written and verbal communication skills
  • Excellent computer skills with proficiency in MS Office (Outlook, Word, PowerPoint and Excel)
  • Familiarity with Microsoft Teams and Go To Webinar a plus but not required
  • Self-motivated with ability to work in a fast-moving hands on entrepreneurial environment as a team member, and a desire to grow with the Company
  • Positive attitude and willingness to be flexible and contribute to all areas of company and team growth
  • Ability to travel as required - up to 25%
Behavior and Values
(D) Dedication - committed to delivering excellence

(E) Enjoyment - enthusiastic and results driven

(C) Courage - able to take calculated risks

(H) Honestly - honesty with a high level of integrity

(R) Relationship - team player

(A) Ambition - willing and able to go the extra mile

About Dechra

As a people first values-based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and an employee stock purchase plan for long-term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.

Application Details

Candidates must provide a portfolio at interview.

Company Details

Overland Park, Kansas, United States
Dechra Veterinary Products, with headquarters in Manchester, England is a leader in specialized pharmaceuticals for the companion animal and equine markets. Dechra's US subsidiary located in Overland Park, Kansas is rapidly expanding to meet demands for key products under development.