This job is archived
(Archived) Marketing Technologist - Remote
Job Description
To apply for this job, click here and follow the process:
https://careershub.dechra.com/members/?j=85
The Digital Marketing Technologist role at Dechra is an integral and essential part of the Marketing Team. The selected candidate will be a part of Dechra's "in-house digital agency". It is a fast-paced team that primarily serves our marketing and sales departments (although we have other internal customers/stakeholders). This team is dedicated to enabling sales and building leads by generating effective campaigns through creative use of graphic design, building user-centric digital experiences, and by utilizing a solid and savvy understanding of digital analytics.
Essential Functions and Responsibilities
Print Design- Complete understanding of what it means to be print-ready
- Understanding of 12 column grid system and overall page layout
- Great use of typography
- Previous experience creating catalogs, brochures, ads, labels, booth graphics, etc.
- Web Design
-
- Building and maintaining internal and external websites
- Pixel perfect imagery for standard displays and hi-res displays
- Understanding of mobile-ready / mobile-first design
- Banner packs and ability to make best use of a small pixel dimension
- Landing pages and understanding of lead generating design
- Ability to design and mock-up a full website
- Front-End Development
-
- HTML e-mails; responsive coding, testing, and troubleshooting
- Landing pages; responsive coding, testing, and troubleshooting
- CSS
- Conversion Rate Optimization (CRO)
-
- Review data and make data-driven decisions
- Offer ideas on how to improve lead generation
- Marketing Automation
-
- Building emails, landing pages, understanding and use of forms
- Lead generation funnel
- Experience with Pardot (is a plus)
- Understanding of A/B testing
- Understanding of marketing “best practices”
- Solid understanding of user experience (UX / CX)
- Video editing (is a plus)
- SEO & SEM (is a plus)
- Understanding animal health (is a plus)
- Experience with regulatory affairs and CVM regulations (is a plus)
Desired Skills
- Solid experience with:
- Adobe products: Photoshop, Dreamweaver, Illustrator and InDesign
- Google Analytics, Google Data Studio
- Ability to code using front-end development
- Understanding of CMS platforms (WordPress, etc.)
- A creative and analytic mind
- Responsive and modern web techniques
- Familiarity with marketing automation platforms (Marketo, Hubspot, Pardot, etc.)
- Mid to senior-level graphic design skills (typography, grid system, branding etc.)
- Understanding of desktop publishing software (Microsoft Office)
- 3-5 years’ experience as a graphic and digital designer, including a portfolio of websites and print and digital advertisements (animal health industry a plus but not mandatory)
- Associate degree or higher
- Excellent written and verbal communication skills
- Excellent computer skills with proficiency in MS Office (Outlook, Word, PowerPoint and Excel)
- Familiarity with Microsoft Teams and Go To Webinar a plus but not required
- Self-motivated with ability to work in a fast-moving hands on entrepreneurial environment as a team member, and a desire to grow with the Company
- Positive attitude and willingness to be flexible and contribute to all areas of company and team growth
- Ability to travel as required - up to 25%
(D) Dedication - committed to delivering excellence
(E) Enjoyment - enthusiastic and results driven
(C) Courage - able to take calculated risks
(H) Honestly - honesty with a high level of integrity
(R) Relationship - team player
(A) Ambition - willing and able to go the extra mile
About Dechra
As a people first values-based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and an employee stock purchase plan for long-term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.
Application Details
Candidates must provide a portfolio at interview.