(Archived) Director, CRM External Engagement Marketing

Compensation Data

This position offers a base salary typically between $167,000 and $289,000.  The position may be eligible for a role specific variable or performance-based bonus and or other compensation elements.  For an overview of our benefits please click here. ​

Description

This individual will be responsible for managing a team of individual(s) that drive our commercial external engagement marketing strategy, Peer-to-peer and Congress execution for an identified therapeutic asset within the C-R-M Franchise. This individual will oversee the development of our commercial external engagement marketing strategy in collaboration with key internal alliance stakeholders such as Patient Advocacy & Professional Relations, Public relations, Human Pharma Operations, Brand marketing, etc. This individual will also be responsible for executing above brand disease awareness campaigns (as necessary).

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

• Design, create and develop commercial strategy for engagement of external experts.
• Development of commercial influence mapping and engagement plans, including peer to peer strategy across customer channels, speaker bureau build and management, and key customer experience solutions that cross professional audiences.
• Design, create and develop strategy for Congress activities for identified therapeutic asset(s) in coordination with key cross-functional stakeholders.

• Knowledge and/or exposure to peer-to-peer strategy, congress execution preferred.

Requirements

• Bachelor´s degree from an accredited institution required.
• MBA preferred.
• Ten-plus (10+) years of experience in the pharmaceutical industry or marketing, including six (6) years of US pharmaceutical marketing or related pharma experience
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
• Previous supervisory experience preferred.
• Demonstrated people management and leadership.
• Demonstrated project management skills.
• Ability to drive US Marketing strategies for defined brands, impacting brand performance in the US.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Demonstrates acceptable level of performance for all Director, Marketing competencies/capabilities and AAI Behaviors.
• Proficiency in MSOffice, Outlook and database applications.
• Ability to travel (may include overnight travel).