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Director, Health Systems Marketing- Cardio, Renal, Metabolic

Boehringer Ingelheim

Last Updated: 4/21/24

Job Description

Compensation Data

  • This position offers a base salary typically between $167,000 and $289,000.  The position may be eligible for a role specific variable or performance based bonus and or other compensation elements.  For an overview of our benefits please click here.


This individual will be responsible for managing a team of individuals that drive our Health Systems strategy and execution at both a brand/Therapy Area (TA) level and a sales zone level. This individual with dual TA/Zone lead role for driving Health Systems Marketing strategy and implementation responsibility will not only set the Therapeutic Area strategy for all targeted Health Systems customers and establish our Health Systems Value proposition but will also serve as a Zone Leadership Member driving Health Systems strategy execution for their zone for all TAs. This individual will also be responsible for building functional excellence by owning and driving one or more Population Health initiatives across all zones ' TA. The Health Systems Marketing Director will be responsible for overseeing Customer Solutions Steering Committee (CSSC) approval and driving Health Systems activities in a highly collaborative partnership with both Brand and sales teams. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

  • This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

  • Design, create and develop Health Systems strategy for assigned TA. Collaborate with other Directors of Health Systems channel marketing to align financial analysis and recommendations with Health Systems strategy for all Health Systems within assigned key therapeutic areas of interest.
  • Ensure that department goals are aligned with PM Management's goals and priorities. Ensure development and effective implementation of TA objectives and strategies focused on Health Systems. Oversee development of tactical plans (sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals.
  • Execution of OCG related tactics across all portfolios of products within the assigned sales Zone for KAM/HSS and RAEs. Continuous review of TA and market performance (zone), competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the Zone; ensure development of appropriate action and contingency plans. Continuously look to identify process improvements and other efficiencies within the function and lead the implementation of identified improvements.
  • Create Health Systems Value Proposition: Ensure field input goes into the VP creation. Collaborate with peer Health Systems channel directors for other zones to ensure consistent execution of the Value Proposition in other zones.
  • Design, create and drive unbranded Health Systems material for Therapeutic area. Ensure clear communication and aligned execution of Therapeutic area strategies and tactics. Represent the Therapeutic area with internal (including MLR, brand teams and MLT) and external (OCGs) stakeholders.
  • Member of assigned zone leadership team. Drive business with zone leadership by creating and executing plans that drive the strategies for Health Systems. Provide key Health Systems knowledge and expertise to the zone and help drive sales through Health Systems. Collaborate with peer Health Systems channel directors for other TAs to ensure consistent execution of the Value Proposition for other Therapy Areas
  • Create and execute pull through strategy for assigned Population Health initiative. Example of possible Population Health initiatives are Adherence ' Patient Engagement, Transitions of Care Strategy and Provider Enablement ' Precision Medicine or other population health initiatives as assigned by manager.
  • Collaborate with peer Health Systems channel directors ensure consistent execution of the Population Health Initiative in the respective Value Proposition.
  • Provide Health Systems level Insights that help drive strategy for both zone level sales and therapeutic area direction.
  • Ensures that the team is staffed with qualified, highly motivated talent. Inspires ownership, accountability, initiative, and engagement within the entire team by regularly communicating BI's vision, business objectives, performance outcomes, and future action steps. Actively develops people within their organization, and supports learning opportunities and encourages others to own their careers and take full advantage of BI career development offerings. Drives performance management of all personnel including all disciplinary action to ensure personnel are meeting or exceeding expectations in their roles. Accountable for ensuring team members optimize the effectiveness of the account team and other customer facing teams.
  • Manage budget for the Health Systems Channel for the TA and for the Zone
  • Partner with OCC team on longer term collaborations and serve as key member of the group that drives the collaborations.


  • Bachelor’s degree, from an accredited institution, or equivalent related work experience required; MBA preferred.
  • Ten (10) years’ experience in the pharmaceutical industry, including six (6) years US pharmaceutical marketing experience, management markets experience or other relevant experience.
  • Previous supervisory experience preferred.
  • Demonstrated people management and leadership.
  • Four (4) to six (6) years demonstrated project management skills.
  • Demonstrated ability to manage budget and resources.
  • Demonstrated ability to achieve results in a highly matrixed organization.
  • Demonstrated ability to create and drive strategy
  • History of successful performance.
  • Ability to travel (may include overnight travel).
  • All company business is conducted in accordance with all regulations, company policies, and procedures. High ethical and professional standards are exhibited and are consistent with BIPI's code of conduct
  • Knowledge and/or exposure to Health Systems, Management Markets or Marketing

Eligibility Requirements:

  • Must be legally authorized to work in the United States without restriction.
  • Must be willing to take a drug test and post-offer physical (if required).
  • Must be 18 years of age or older.

Company Details

Binger Strasse, Germany