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Associate Director, Marketing - Pet Parasiticides

Boehringer Ingelheim

Last Updated: 4/15/24

Job Description


Develops and implements brand plans and tactics for a US brand to meet business objectives while contributing to the leadership of the marketing team and partnering globally to improve global brand strategies.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Duties & Responsibilities

  • Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term.
  • Develop and execute product and portfolio strategies with internal, external, global cross-functional.
  • Find business opportunities by utilizing insights from market research, industry trends, competitive intelligence and understanding the parameters for acceptable levels of risk and ROI.
  • Fosters financial accountability and awareness of economic factors across all levels of the organization and brings anticipates issues impacting resources to ensure the organizations financial viability.
  • Provide direction and guidance to others regarding BI's marketing strategy and translates BI's goal into customer specific initiatives while advancing the insight of others regarding key market drivers and business opportunities.
  • Leads the preparation of plans for large marketing campaigns; identifies tasks, resources and time frames that meet brand objectives and customer needs.
  • Fosters a broad awareness of economic factors internal and external to develop robust sales and product supply forecast and anticipates issues impacting funding and financial management.
  • To have close liaison with the field force to gain customer insights and benchmark practices to advise others on how to best meet customer's current and future needs.
  • Contributes to the leadership of the marketing team through both coaching & mentoring of other marketing team members and a holistic approach to the business not just their brand area.
  • Performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts in order to main BIVI’s excellent reputation within the community.
  • Successfully completes Compliance Modules assigned annually by the Company and develops challenging yet compliant advertising messages while avoiding regulatory agency warning letters.


  • Bachelors degree from an accredited institution required, plus seven to ten (7-10) years or more of previous product marketing, field sales or relevant work experience. Five (5) of the mentioned years need to be in Marketing.
  • Master's degree preferred.
  • Previous experience leading a larger scale business project including development & implementation of plan and metrics and achievement of goals.
  • Although the position does not require people leadership experience the prior experience in leading projects is preferred.
  • Proven ability to work on multiple projects & prioritize effectively.
  • Show agility with a proven ability to evolve strategic & tactical elements based on research, data & industry trends.
  • Exhibit strong written & verbal communication skills along with excellent interpersonal skills and demonstrated ability to develop stakeholder relationships.
  • Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.
  • Demonstrated strategic thinking, initiative, and creativity and proven track record for innovation.
  • Demonstrated problem solving and analytical skills.
  • Demonstrated ability to mentor/lead other team members.
  • Demonstrated ability to collaborate & influence cross functional stakeholders without direct authority; OR Demonstrated ability to collaborate and gain buy in from stakeholders to deliver results in a highly matrixed organization.
  • Entrepreneurial drive with proven track record of exceeding goals; OR
  • Entrepreneurial drive with proven track record of exceeding financial and other quantitative goals as well as qualitative goals.

Eligibility Requirements:

  • Must be legally authorized to work in the United States without restriction.
  • Must be willing to take a drug test and post-offer physical (if required)
  • Must be 18 years of age or older

Company Details

Binger Strasse, Germany