(Archived) AD/Sr. AD, Value & Access Marketing - Mental Health, Prescription Digital Therapeutics

Compensation Data

This position offers a base salary typically between $137,000.00 to $240,000.00.  The position may be eligible for a role specific variable or performance based bonus and or other compensation elements.  For an overview of our benefits please click here. ​

Description

AD/Sr. AD, Value & Access Marketing - Mental Health, Prescription Digital Therapeutics is responsible for developing and deploying brand and Therapeutic Area (TA) focused tactics such as value story resources and negotiation tools that support the Payor strategy and help Payor sales team with contracting and pull-through efforts. Tactics should help deliver a positive payor customer experience which lead to optimal profitable brand access. The incumbent will lead ICP Market Access focused portion of brand planning and will ensure payor tactics align with brand/ customer experience objectives and strategies. This position will partner with extended team: Brand, HEOR, Pricing and Contract Strategy, Access Solutions, Trade and distribution and other members of Payor Solutions Marketing to obtain input and ensure alignment. In addition, they will work closely with Payor Sales to provide training support and direction with tactical roll-out. AD/Sr. AD, Value & Access Marketing - Mental Health, Prescription Digital Therapeutics will collaborate with training to develop training needed to equip Payor Sales team to execute TA and brand tactics. This role will work closely with Analytics and Insights (A&I) to execute tactical research to generate insights as well as monitor business impact, identify trends, and make ongoing intervention recommendations. Leading without authority it important for success in this role as the successful candidate will work across TAs with the other Payor Access Marketing team members to ensure a seamless and consistent BI approach to tactical development and execution to further enhance the Payor customer experience. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers.

Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

Responsibilities and pay will vary based on level of position.

• Supports payor tactical development, including initiatives like Payor value story, negotiation tools, congress communications, and training that provide direction and support to Payor Sales with both contracting and pull-through efforts.
• Leads Payor focused POA, CFLM, and training meetings.
• Provides recommendations and adjusts at the account and channel level to align tactical initiatives with Brand and Payor strategies and objectives.
• Provides account level consultation with Payor Sales on tactical initiatives that support the Payor strategy.
• Effectively produces project management results by proactively organizing tactical projects and activities and by prioritization of efforts to fully exploit greatest potential based upon marketplace trends, opportunities, and BI business needs.
• Manages agencies and vendors.
• Gains Human Pharma Review Committee (HPRC) approval for tactical medical, legal, and regulatory review of initiatives and materials as required.
• Manages Integrated Customer Plan (ICP) with tactical brand planning workstreams and proactively looks for opportunities to improve and enhance collaboration/ solution approaches to Payor accounts.
• Ensures seamless tactical execution by Payor sales.
• Evolves tactics to support the strategy and enhances the Payor customer experience.
• Leads training and tactical roll-out of key initiatives with Payor Sales via POA, CFLM, etc.
• Responsible for collaborating very closely with Payor matrix team: Contracting, Payor and Contract Strategy, and Access Solutions to ensure alignment of tactical initiatives that support an integrated access & affordability strategy.
• Leads field training and POA/CFLM execution of TA/ Brand/Payor IBP/ ICP tactics, at a channel and account level.
• Provides direction to key stakeholders if any gaps in alignment with training and execution.
• Manages payor data and reporting and serves as the primary interface with A&I and Market Access regarding tactical initiatives and message execution.
• Proactively identifies gaps and makes recommendations to capitalize on insights.
• Responsible for supporting a performance-based culture with clear accountability and sense of urgency for achieving tactical execution results.
• Responsible for providing clear direction to support team tactical execution and alignment.
• Responsible for collaboration across TAs to enhance the Payor customer experience with BI.
• Embodies and models Accountability, Agility, and Intrapreneurship (AAI).
• Leads the ICP MAX development of the Market Access (MAx) brand strategy plan.
• Coordinates inputs from MAx functions to unified MAx brand plan.
• Leads the development of tactics aligned to MAx brand plan.
• Manages agency in development of tactics including PRC and budgeting.
• Manages MAx Marketing budget aligned to brand assigned.
• Works with assigned brand team and A&I to set Market Access KPI’s, and obtains Market Access leadership agreement.
• Monitors and reports on progress of KPI’s to Brand Marketing leadership and MAX Leadership.
• Drive innovation in delivery of brand’s key messages to targeted Market Access customers.
• Maintain connections to all parts of Market Access org to act as SME of the Brand/TA for Max (Payer Sales, Trade, HEOR, Reimbursement & Access, Patient Services).
• Is responsible for access assumptions in forecast for assigned brand (non – P&C).

Associate Director Requirements

• Bachelor's degree required; Master’s Degree preferred.
• Should have a baseline of payor experience coming into the role; experience could come from other aspects of MAM, sales management, field, policy, or previous marketing experience with our traditional HCP customers.
• Minimum four (4+) years’ experience in pharmaceutical marketing, market access experience or other relevant experience.
• Experience managing markets customer facing accountability and experience (i.e., Account Management or similar) preferred.
• Experience in guiding and integrating analytics and metrics to optimize performance impact.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Demonstrated facilitation and cross functional collaboration skills.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Experience working directly with digital partners to develop and execute digital tactics strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.
• History of successful performance.
• Ability to demonstrate acceptable level of performance for all marketing competencies.
• Demonstrates AAI Values.
• Ability to travel (may include overnight travel).

Sr. Associate Director Requirements

• Bachelor´s degree from an accredited institution required; Master´s degree from an accredited institution preferred.
• 6+ years experience in pharmaceutical industry, including 3 years in US pharmaceutical marketing experience, managed markets experience or other relevant experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
• Managed markets customer facing accountability and experience (i.e. Account Management or similar) preferred
• Demonstrated leadership ability
• Demonstrated project management skills
• Demonstrated ability to manage budget and resources
• Demonstrated ability to achieve results in a highly matrixed organization and a history fo successful performance
• Demonstrates acceptable level of performance for all Marketing competencies
• Ability to travel (may include overnight travel)
• Desired Skills, Experience and Abilities