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SR AD, Customer Marketing

Boehringer Ingelheim

Last Updated: 3/10/23

Job Description

Description: The purpose of this position is to support BIAH’s Customer Marketing in marketing efforts focused on the Customer and/or Client (pet owner) Journey & Experience. The person will be expected to set and execute marketing programs to maximize opportunities with both general pet vet hospital business and corporate account groups/buying groups with and our existing range of products. They will work closely with our Corporate Partnerships Team and their customers to identify new opportunities to leverage our strong presence in the Veterinary channel, increase sales revenue levels and account profitability. They may also work closely with Brand Marketing, Customer Experience and Field Sales Teams to identify new opportunities to leverage our strong presence in the Veterinary channel, increase sales revenue levels and account profitability. The role requires skills in brand/shopper marketing, building strong team dynamics, dealing with ambiguity, influencing a range of levels throughout the organization, and driving for results. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees. Duties & Responsibilities: Formulate sales and marketing plans and associated tactics to maximize long term growth with vet hospitals and/or Corporate Partners Create and leverage new and existing programs and services that position our brands with quantifiable differences vs. competing products and companies Implement and execute effective sales and services strategies to ensure maximum share of the assigned strategic/key account’s spending on BIAH and comparable products and services Work with brand teams, sales and advertising agencies to communicate and leverage the differences with vet hospitals and/or national accounts Anticipate and act upon industry trends, market needs, and new and unique opportunities for business growth Communicate with internal stakeholders and external partners to produce effective and actionable programs to meet market needs Manage a DP/GP budget Contribute to the development and implementation of long range operating and business plans May develop strategies that are successful across the full path to prescription and purchase—inclusive of digital engagement (fully integrated vet channel planning & execution) May identify innovative ways to launch new items, grow our core, and leverage the scale of the portfolio by identifying client-based experiences and solutions that deliver joint value for the Vet Clinics and BIAH. Develop strong relationships with key internal stakeholders (Marketing, Sales, Customer Care, etc.) but also with external stakeholders Proactively work with the Director, Customer Marketing and/or Corporate Partnerships Directors to develop account strategies and plans that grow/defend BIAH business position May develop an extensive knowledge base of all assigned strategic/key accounts, including their business profile, key players, competition, business processes, culture, technology footprint, compelling events, political environment and strategies Attend and participate in key corporate partner meetings or customer related meetings Routinely discuss and communicate opportunity plan and strategy with Corporate Partnerships team and/or Brand Marketing Maintain an accurate and documented pipeline of opportunities within the Strategic Customer Business Plan and provide appropriate communication of such to BIAH management Continuously gather knowledge of competitors and how to effectively position BIAH solutions against them Provide periodic Strategic Customer Business Plan (SCBP) and Opportunity Management Plan (OMP) updates to strategic/key account team members Comply in a timely manner with all travel and expense policies Continue to build and grow personal knowledge of industry trends and BIAH product offerings, as well as your general business acumen Review, establish and implement a personal training plan to facilitate your ongoing growth and professional development at BIAH Completes all special projects as required by Company (i.e. mentoring, training, leadership of projects) Requirements: Bachelor's degree from and accredited institution required MBA preferred A minimum of ten (10) years of US marketing/brand/sales with proven experience within companion animal Health and/or CPG Industries Client facing experience preferred Proven communication, negotiation and presentation skills (verbal and written) Executive presence and the ability to interact effectively with senior leaders inside and outside the organization Ability to travel up to 50% or more (overnight travel required) Eligibility Requirements: Must be legally authorized to work in the United States without restriction. Must be willing to take a drug test and post-offer physical (if required). Must be 18 years of age or older. Who We Are: At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key because your growth is our growth. Want to learn more? Visit and join us in our effort to make more health. Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

Company Details

Binger Strasse, Germany