In the rapidly growing and evolving digital marketing landscape, data-driven digital marketing has become an important capability growth area for BIAH. This Associate Director, Digital Marketing role will lead the strategy and manage the execution of all consumer journey digital marketing and reporting activities associated with the BIAH US Pet business’ key digital touch points. The focus of the role will be consumer data strategy, collection, maintenance, and activation through Customer Relationship Management (CRM) channels and campaigns including email, SMS, social and digital media to support US Pet Brand Marketing business goals and go-to market plans.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
Duties & Responsibilities:
Owns and defines consumer data strategy and activations to support US Pet Brand Marketing business goals and marketing plans.
Manages Data & Activation Plans through data collection, processing/data flow, and distribution to activate across all channels.
Establishes content strategy and lead execution of content for CRM channels.
Creates and maintains content calendar by collecting input and collaborating with digital and brand teams to be utilized across all digital channels.
Manages and develops relationships with agency partners and internal stakeholders.
Works cross-functionally with IT, Brand Teams, Communications, Customer Experience and Digital peers to gain support/buy in to deliver timely implementation of digital marketing campaigns.
Manages all CRM & Marketing Automation tools to optimize data flow and execution of campaigns. Serve as Subject Matter Expert.
Responsible for growing and managing data and activating it in digital marketing campaigns across multiple channels such as email, SMS, programmatic advertising and social paid & organic.
Responsible for creating and managing content across multiple channels and brands.
Responsible for using and managing automated marketing systems to build customer journeys (Sales Force Marketing Cloud, Adobe Marketing Cloud, Marketo, etc.).
Leads data and CRM analytics and reporting including:
Defines data and CRM reporting KPIs.
Identifies data sources and calculations.
Directs agency partners as needed for reporting support and optimizations.
Socializes reports and insights with key stakeholders.
Refines and optimize campaigns and data flow, collection, organization/structure, etc. based on reporting insights.
Leads Customer Relationship Management (CRM) strategy and execution including email, SMS, digital media, and eventually social.
Defines and prioritizes audiences/marketing lists.
Builds consumer journeys.
Develops campaign content and template creation.
Oversees campaign deployment including UAT.
Manages reporting and optimization/testing.
Bachelor's degree required.
Minimum seven (7+) years’ experience in digital marketing, ideally consumer focused marketing.
Ability to travel 10% (overnight travel required).
Experience working with Digital Tools & Marketing Technology: Understanding and experience using website analytics tools (preferably Adobe Analytics), data management platforms (DMPs) or customer data platforms (CDP) and website personalization tools (Preferably Adobe Target)
Experience working with business partners both internally and externally (agencies).
Ability to clearly communicate marketing needs and drive projects through to completion.
Exhibits strong written and verbal communication skills.
Strong interpersonal skills and demonstrated ability to develop stakeholder relationships as well as collaborate and gain buy in from them in a highly matrix-ed organization.
Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.
Proven ability to work on multiple projects & prioritize effectively.
Demonstrated problem solving and analytical skills.
Entrepreneurial drive with proven track record of exceeding financial and other quantitative goals as well as qualitative goals.
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required).
Must be 18 years of age or older.
This position will require individuals to be fully vaccinated against COVID-19 or have an approved medical or religious accommodation. Click here for more information on the vaccine mandate and COVID-19.
Who We Are:
At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family-owned company, we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative, and inclusive culture. Learning and development for all employees is key because your growth is our growth.
Want to learn more? Visit boehringer-ingelheim.com and join us in our effort to make more health.
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients, and communities. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.