Leads the implementation and monitoring of the marketing activities, strategy, communication and execution for the US brands. Work with Marketing Operations in the development and implementation of the Equine marketing plan including budgeting (DP/GP, MAP, and GTN).
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
Duties & Responsibilities:
Manage and direct the development of portfolio and brand objectives and strategic plans. Oversee implementation of tactical plans (sales/promotional tools, conventions/ symposia, PR/media, web strategy, market research, etc.) to ensure attainment of KPI's and financial objectives.
Represent portfolio platform with internal and external stakeholders. Leads development of portfolio positioning, messaging, and personality to ensure these components are executable. Ensure appropriate strategic direction is communicated to and executed by external agencies.
Ensure continuous review of product and market performance, competitive intelligence, market research to identify key growth opportunities and hurdles facing the portfolio to ensure development of appropriate action and contingency plans.
Point of contact on direction with marketing ops team on GTN management, Trade Shows, business Unit communications, lead for portfolio platform initiative, Art of Horse. Forecast and monitor Gross and Net Sales for the portfolio to ensure brand contributions are in line with corporate expectations. Meet financial targets marketing department and for the brand(s) including net sales, discounts, rebates and market share.
Chair/lead cross-functional teams involving Marketing, Sales, Market Research, Regulatory, Legal and Medical, actively soliciting team expertise and input in the development and execution of brand strategies.
Develop, coordinate and execute annual business plan as per schedule.
Act as the species lead for brand lifecycle management and business development opportunities that align with strategic direction of the business. Effectively coordinate with Global SBU colleagues to provide for portfolio expansion and growth.
Coach, motivate and monitor team members' performance through the development of actionable MAG plans with timely MAG plan reviews. Identify performance challenges, create action plans and monitor the effectiveness of these action plans with regular feedback.
Performs all Company business in accordance with all regulations (e.g., EEO, FDA, etc.) and Company policy and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts in order to maintain BIAH's excellent reputation within the animal health community and internally.
Bachelor’s Degree and a minimum of 10 years successful industry experience including at least 5 years in a marketing or related commercial function in Animal Health, packaged goods or healthcare marketing required
A minimum of 5 years’ experience in progressive leadership roles, preferably in sales or marketing required. Marketing experience.
Animal Health experience preferred.
History of successful performance.
Proven capability in managing multi-media consumer communication strategy development and execution of that strategy
A thorough understanding of the marketing process with proven ability to develop and implement marketing campaigns
Outstanding project management skills
Strong analytical skills
Understand appropriate market research process, tools and methods for decision making
Excellent communication skills and capacity to manage external marketing agencies
Experience in interactive/on-line marketing is a plus.
Proficiency in Excel, Word, Outlook and database applications.
Ability to travel (may include overnight travel).
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required).
Must be 18 years of age or older.
Who We Are:
At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family-owned company, we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative, and inclusive culture. Learning and development for all employees is key because your growth is our growth.
Want to learn more? Visit boehringer-ingelheim.com and join us in our effort to make more health.
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients, and communities. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.