Digital Marketing Manager- Next Generation Sales Engine

POSITION SUMMARY

We are seeking a creative, action-oriented, results-driven digital marketer who will design and execute marketing & sales campaigns to deliver sustainable business impact. In this role, you will have the opportunity to contribute to a strategic initiative that will grow revenue for Zoetis Petcare and transform the marketing & sales function at an industry-leading animal health company. Your work will provide an exceptionally broad view of every aspect of Zoetis’ business, while directly supporting the US Petcare division.

The ideal candidate is:

• Someone who thrives in a fast-paced, collaborative, and transparent environment
• A self-starter with an entrepreneurial mindset, dedicated to innovation and continuous improvement
• Passionate about all things digital and cutting-edge marketing technology
• A team-oriented person with a positive attitude and enthusiasm for learning

POSITION RESPONSIBILITIES

• Develop, test, and scale next-generation marketing and sales tactics that are aligned with prioritized business strategies
• Collaborate with data scientists to build and optimize predictive and/or personalization models to identify leads and/or elevate the customer experience
• Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into growth
• Collaborate with marketing, finance, net revenue management, sales operations, inside sales, field sales, and various other functions to execute campaigns
• Work with business analytics to ensure decisions are grounded in data and tie back to business objectives
• Analyze performance of campaigns on a daily/weekly basis and use this data to constantly evolve and improve results
• Define, execute, analyze, and optimize A/B tests
• Report and present on KPIs related to campaign performance and business impact (e.g., revenue, ROI, customer LTV)

ORGANIZATIONAL RELATIONSHIPS.

• Marketing
• Customer Experience
• Inside and Digital Sales
• Sales
• Legal
• Regulatory
• Technical
• IT
• Business Analytics

EDUCATION AND EXPERIENCE

• At least 5 years of proven experience working in high-growth, startup-style marketing and sales, preferably in the B2B pharmaceutical, animal health, or financial services space
• Knowledgeable in current practices, trends, and technology used in digital marketing and sales
• Excellent project management and time management skills
• Strong written and interpersonal communication skills
• Self-motivated, detail-oriented, comfortable in an environment of changing priorities
• Independent thinker, able to work effectively with limited supervision
• Demonstrated business acumen
• Bachelor’s degree in communication, marketing, business, or related fields

TECHNICAL SKILLS REQUIREMENTS

• Familiarity with digital marketing platforms e.g. SEO, SEM, social media (organic/paid), programmatic display, email marketing, etc (some hands on keyboard experience preferred)
• Familiarity with marketing automation and lead generation tools
• Familiarity with Adobe Creative Suite software (or other digital creative platforms)
• Experience with translating analytical insights into tangible marketing & sales strategy
• Experience with marketing/sales software and tools such as Salesforce
• Experience with analytics tools including but not limited to Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau

PHYSICAL POSITION REQUIREMENTS .

• Position is based in Parsippany, NJ
• Travel requirement : approx. 5%