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Digital Marketing Manager- Next Generation Sales Engine


Last Updated: 6/21/24

Job Description


We are seeking a creative, action-oriented, results-driven digital marketer who will design and execute marketing & sales campaigns to deliver sustainable business impact. In this role, you will have the opportunity to contribute to a strategic initiative that will grow revenue for Zoetis Petcare and transform the marketing & sales function at an industry-leading animal health company. Your work will provide an exceptionally broad view of every aspect of Zoetis’ business, while directly supporting the US Petcare division.

The ideal candidate is:

  • Someone who thrives in a fast-paced, collaborative, and transparent environment
  • A self-starter with an entrepreneurial mindset, dedicated to innovation and continuous improvement
  • Passionate about all things digital and cutting-edge marketing technology
  • A team-oriented person with a positive attitude and enthusiasm for learning


  • Develop, test, and scale next-generation marketing and sales tactics that are aligned with prioritized business strategies
  • Collaborate with data scientists to build and optimize predictive and/or personalization models to identify leads and/or elevate the customer experience
  • Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into growth
  • Collaborate with marketing, finance, net revenue management, sales operations, inside sales, field sales, and various other functions to execute campaigns
  • Work with business analytics to ensure decisions are grounded in data and tie back to business objectives
  • Analyze performance of campaigns on a daily/weekly basis and use this data to constantly evolve and improve results
  • Define, execute, analyze, and optimize A/B tests
  • Report and present on KPIs related to campaign performance and business impact (e.g., revenue, ROI, customer LTV)


  • Marketing
  • Customer Experience
  • Inside and Digital Sales
  • Sales
  • Legal
  • Regulatory
  • Technical
  • IT
  • Business Analytics


  • At least 5 years of proven experience working in high-growth, startup-style marketing and sales, preferably in the B2B pharmaceutical, animal health, or financial services space
  • Knowledgeable in current practices, trends, and technology used in digital marketing and sales
  • Excellent project management and time management skills
  • Strong written and interpersonal communication skills
  • Self-motivated, detail-oriented, comfortable in an environment of changing priorities
  • Independent thinker, able to work effectively with limited supervision
  • Demonstrated business acumen
  • Bachelor’s degree in communication, marketing, business, or related fields


  • Familiarity with digital marketing platforms e.g. SEO, SEM, social media (organic/paid), programmatic display, email marketing, etc (some hands on keyboard experience preferred)
  • Familiarity with marketing automation and lead generation tools
  • Familiarity with Adobe Creative Suite software (or other digital creative platforms)
  • Experience with translating analytical insights into tangible marketing & sales strategy
  • Experience with marketing/sales software and tools such as Salesforce
  • Experience with analytics tools including but not limited to Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau


  • Position is based in Parsippany, NJ
  • Travel requirement : approx. 5%

Full time



Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details

Parsippany, New Jersey, United States
Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.