Regional Sales Representative - Midwest

Overview

We are seeking a dynamic and results-driven individual to join our team, focusing on expanding our market presence and the presence of our partners within the veterinary industry. As a Regional Sales Representative, you will be responsible for sales activities within a designated, multi-state geographical territory, collaborating closely with distribution partners to promote and sell a range of products to veterinary clinics and other animal-health related outlets (e.g. animal control organizations, not-for-profits shelters/rescues, boarding facilities, etc.). This role requires exceptional communication skills, a strong understanding of the animal health industry, combined with an ability to build and maintain relationships with key stakeholders.

Key Responsibilities

Territory Management

• Develop and execute a strategic sales plan to achieve gross sales targets within the assigned territory.
• Identify and prioritize key stakeholders, geographies, and accounts, ensuring thorough coverage and penetration of the market.
• Monitor market trends, competitor activities, and partner/customer feedback to identify opportunities and threats.

Relationship Building

• Establish and nurture strong relationships with vendors, distribution partners and key stakeholders.
• Collaborate with distribution partners to disseminate awareness information, develop joint sales strategies and promotional activities.
• In conjunction with distribution partners, conduct regular visits to veterinary clinics to build rapport, understand their needs, and provide product education and sales support.

Sales and Revenue Generation

• Drive sales growth by effectively promoting and selling our represented veterinary products to the veterinary channel.
• Conduct product presentations, demonstrations, and training sessions for distribution partners and veterinary staff where applicable.
• Promote periodic programs and advertising campaigns to partners and customers to generate product awareness and increase product adoption.

Partner Service and Support

• Act as a primary point of contact for partners to address inquiries, resolve issues, and provide timely support.
• Coordinate with internal teams, including marketing, customer service, shipping, and finance, to ensure seamless vendor, distributor, and customer experiences.
• Proactively identify opportunities to enhance product satisfaction and loyalty through value-added solutions.

Reporting and Analysis

• Maintain accurate records of sales activities, customer interactions, and market intelligence using CRM software or other MS Office applications.
• Prepare regular sales reports, forecasts, and analyses for management review.
• Utilize data insights to identify areas for improvement and develop action plans to optimize sales performance.

Qualifications and Requirements

• The Midwest Territory geographically includes Illinois, Indiana. Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin. Candidates must live within geographical territory.
• Ability to travel 50%-65% (in vehicle and air) with varying overnight stays weekly; includes limited but some weekend/evening work based on business meeting needs.
• Undergraduate degree (BS/BA) or equivalent.
• 5+ years of demonstrated sales experience and success in animal health or related field with documented success in covering a large geographical sales territory.
• Proficiency with MS Office suite (Word, Power Point, Excel, etc.); experience with Power BI and Dynamics CRM a plus.
• Strong verbal and written communication skills, including comfort with both small group facilitation and larger group public-speaking/presenting.
• Willingness to work with a team of extraordinary professionals, while driven by a highly competitive and autonomous motor as an independent self-starter.
• Can solicit, accept, and incorporate feedback into daily habits as part of continual self-improvement in current role and for skill sets required for future roles.