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Continuum of Care Marketing Manager


Last Updated: 6/08/21

Job Description

The Continuum of Care Marketer is responsible for leading planning and marketing efforts for comprehensive U.S. Petcare solutions that help veterinary professionals predict, prevent, detect and treat pets in their care. They will work collaboratively with Marketing and Medical colleagues to develop positioning and messaging that communicates best medicine through case management approach in areas like wellness (vaccines and parasiticides), geriatrics, dermatology and pain. The Continuum of Care Marketer will partner with Marketing colleagues to implement marketing strategies and ensure that case management-based messages are integrated in communications across audiences and channels. They will work with the Financial Programs Manager, Net Revenue Management and Finance colleagues to deliver incremental revenue through unique programs that link diagnostics to other Petcare solutions. The Continuum of Care Marketer will leverage industry guidelines and develop and maintain relationships with KOLs to inform positioning and messaging and to engage in delivering case management-based medical education. They will also coordinate with Global Diagnostics, Global Commercial Development (GCD), Veterinary Medical Research and Development (VMRD) and Business Development (BD) on strategies that leverage anonymized aggregated data to develop predictive tools and to develop diagnostics that are highly aligned with Petcare solutions and enable incremental value.

As a colleague within Petcare Marketing, he/she will model Zoetis core beliefs and communicate the importance of conducting business in a manner consistent with those values and behaviors.

Key Responsibilities

  • Consistent focus on developing plans that leverage and integrate across Rx and Dx comprehensive Petcare solutions (ie. continuum of care)
  • Lead the strategic planning efforts for Continuum of Care; including market and competitive analysis, positioning, messaging, and development of communications plan focused on both external and internal customers.
  • Responsible for managing the A&P budget for assigned area.
  • Develop, implement, and measure effective, targeted, multi-channel marketing initiatives that educate and drive demand leading to overall market growth and increased product usage.
  • Provide timely marketing materials and programs to the Sales Force and all channel partners in support of demand creation efforts.
  • Support product development and participate in commercial development and lifecycle planning as part of the Global Asset Team.
  • Be highly responsive in managing all communications with customers, Customer Service, Inside Sales, Territory Business Managers, Area Business Managers, Diagnostic Sales Consultants, Diagnostic Technical Specialists, Major Accounts, Customer Interaction Team, and Senior Management.
  • Direct and maintain ongoing relationships with agencies and consultants.
  • Develop a strong knowledge of standards of care, competitive landscape and customer insights.
  • Prepare strategic updates and manage communications to appropriate Zoetis Senior Management.

Qualifications & Experience

These qualifications, experiences, and skills are highly desirable; however, they do not preclude exceptions based on an individual’s performance history and demonstrated potential.

  • Doctor of Veterinary Medicine degree.
  • Minimum of 5-7 years of relevant experience in animal health, with a history of demonstrated success in delivering business results in innovative and rapidly changing environment.
  • Excellent understanding of science-based marketing and the marketing process.
  • Proven ability to develop and deliver best-in-class integrated marketing plans and programs to address a dynamic market.
  • Ability to favorably influence people without direct authority. Strengths in team and relationship building.
  • Strong written and verbal communication, project management, and computer software skills among standard company programs.
  • Highly responsive and results oriented. Strategically agile and energized by a fast-moving environment.
  • Strong business/financial acumen, analytical thinking, problem-solving skills with attention to detail.
  • Proven ability in handling and effectively prioritizing multiple projects while maintaining a positive attitude and meeting deadlines.
  • Ability to travel to internal and external meetings, and customer interactions (20%).

Full time



Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details

Parsippany, New Jersey, United States
Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.