Senior Marketing Manager - Dental

Key Responsibilities:

Brand & Line Management

• Leads the development and implementation of the 3-Yr and Annual marketing and action plans

• Develops marketing campaigns based on knowledge of product portfolio, market segments, profitability expectations, product cost and market conditions.

• Leads in the development of marketing, sales support, and e-commerce materials specific to brand products in a timely fashion and in accordance with regulatory requirements

• Identify potential new markets for expansion and proposes plans for lifecycle management of the product line as well as plans to rationalize the product portfolio where appropriate

• Produces demand/revenue forecasts and monitors inventory levels and backorder status of key products

• Provides the data to prepare, update, and control sales forecasts for existing and new products

• Identifies the impact of key external market and competitive developments and trends as it relates to the business and dental category

• Works with agencies in development of campaign & professional media plans

• Collaborate closely with the Retail team members to identify and align on areas of opportunity for the dental category

• Track monthly A&P expenses, and other necessary accounts

Customer Focus

• Provide information and materials for external customers and technical support.

• Ensures that customer segments are identified, properly targeted, and resources are deployed appropriately specific to brand responsibilities.

• Identifies customers’ expectations utilizing pertinent market research/Business reports, studies and seeks to improve the brand offerings and services to satisfy present and future needs.

• Travels in Field to experience and support understanding of marketing campaigns.

• Works with Digital Manager to expand and utilize marketing databases to target business opportunities.

• Utilizes knowledge learned from attendance at tradeshows to maximize ROI of major events.

Communication

• Lead and coordinate the annual brand planning process across the entire marketing organization serving as the central point of contact for planning activities, facilitating collaboration across brand, digital, retail, sales, and other functions to deliver the annual plan.

• Lead Marketing team with strategic cross-functional task forces for special projects

• Responsible for internal and external communications within the US on brand marketing related information.

• Ensure integration of product marketing functions with others within the marketing group, sales, technical services, manufacturing, regulatory etc.

• Develops quarterly business and market share updates and presents results to Executive Leadership Team

• Communicates product strategy and manages product messaging, sales goals and campaign performance proactively communicating with sales

Skill Required:

• Excellent communication and interpersonal skills.

• Proven strategic thinking, issue-framing and analytical skills. Results oriented.

• Demonstrated ability to coordinate a high level of marketing activity under a variety of conditions and constraints.

• Must be up to speed with current Digital and Retail marketing best practices

• Ability to present business materials/issues in a concise and professional manner to Executive Team

• People leader with proven track record of coaching & mentoring both experienced and more junior members of the Marketing team. Demonstrates an ability to focus on Learning & Development for both themselves and direct reports.

• A self-starter with a hands-on approach and drive to learn and flourish in a dynamic, high-growth, entrepreneurial environment

• Must have the ability to make recommendations to effectively resolve problems or issues by using judgment that is consistent with company policies and values.

• Ability to identify issues related to emerging customer and market needs. Maintain close relationships with key decision makers (locally and globally) and customers

• Ability to apply creative thinking in identifying opportunities and program implementation.

• Action-oriented and comfortable making independent decisions. Innovative and strategic thinker with analytical problem solving skills. Must be detail-oriented with the ability to manage all aspects of ongoing product management, including product design and pricing, competitive positioning, performance, and cost effectiveness.

Educational level or equivalent experience:

• Bachelor’s Degree from an accredited College or University. MBA preferred but not required.

• Animal Health experience is valued, but not required.

• 8+ years of applicable experience in Marketing, eCommerce, or Business Development