Marketing Manager, Strategic Accounts
Virbac Corporation
Job Description
Experiencing together a unique human adventure
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
Reports to: Market Director, PetCare
Location: Westlake Texas.
Key Responsibilities:
Serve as Marketing Liaison
Act as the primary contact between the Strategic Accounts (SA) team and marketing ensuring alignment on customer activation strategies
Work directly with relevant Strategic Account contacts (Marketing, Training, Home Delivery, etc.) to align on programs to ensure the execution ladders up to brand and account strategies
Attend Vetcove meetings, voicing Strategic Account marketing needs
Attend high-priority Strategic Account customer meetings to represent marketing and the initiatives this role is leading
Work with the Digital team to coordinate webinar follow-ups, customer journeys, and tasks within Comet.
Collaborate & develop corporate account initiatives focused on home delivery
Strategic Planning
Collaborate with the SA team to develop account-specific marketing plans that drive growth of Virbac brands within corporate clinics and shelters
Develop and implement Plan of Action (POA) strategies to be deployed by field teams in corporate clinics.
Annual Marketing Calendar: Develop a comprehensive calendar to align with SA goals.
Understand Marketing Development Funds (MDF) inclusive of tracking and utilization, with a focus on maximizing ROI.
Additional Considerations:
Project Management: Demonstrated strong project management skills, including planning, coordination, and timely delivery of cross-functional initiatives.
Data Analysis: Utilize data and analytics to measure the impact of marketing initiatives and make data-driven decisions.
Budget Management: Work within budget constraints to optimize resource allocation.
Relationship Building: Foster strong relationships with key stakeholders, including the SAM/, corporate marketing, and agencies.
Adaptability: Stay updated on industry trends and be prepared to adapt to changing market conditions.
Communication Skills: Effectively communicate complex ideas to diverse audiences, both written and verbally.
Problem-Solving: Identify and address challenges proactively, finding creative solutions.
Requirements:
Minimum of 4-6 years of Marketing experience with a B2B focus
Animal Health experience is valued but not required
Undergraduate degree required w/ MBA preferred
Role located in the Dallas-Fort Worth area (Westlake, TX). Must either be local to the DFW area or willing to relocate (relocation assistance may be available)
Hybrid work environment with requirement of 3 days in the office (Tues - Thur)
Work travel 10% - 15% but will vary throughout the year:
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