eCommerce Marketing Manager - Retail
Virbac Corporation
Job Description
Experiencing together a unique human adventure
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
Developing strategies
In partnership with the Director, create and implement retail marketing strategies to increase online sales (pureplay, multi-channel & others). This may include research, analyzing customer data, and identifying trends and opportunities, as well as the competitive landscape to develop joint business plans.
Partner with key distributors to expand existing relationships and determine best allocation of MDF spent through multi-channel advertising.
Manage monthly inventory demand to upscale as needed avoiding supply constraints.
This role will focus on specific retailers such as Chewy, Walmart.com, and other online partners. Therefore experience managing large accounts is a must.
Managing campaigns
Oversee and optimize advertising campaigns across various eRetailer partners; including but not limited to CRM, Social, SEO, etc.
Lead performance analytics to determine success (ROI/ROAS) and share out KPIs to corresponding stakeholders. Manage finance request submissions for MDF payment as well as campaign funding requests. Eloquently elaborate on QBRs when applicable and influence leadership when necessary
Collaborate cross functionally, but also have the ability to work independently.
Managing content
Partner with brand managers, agencies, and/or graphics lead to create, update, and monitor product content on ecommerce websites for consistency. This may also include developing content calendars and overseeing website uploads (site audits) and landing page development as well as enhanced PDPs, alongside proper engagement analytics.
Analytics
Accountable for performance reporting on monthly, quarterly and yearly basis. Deliver insights to action and identify the root cause of performance.
Have an analytical mindset to make decisions based on historical data, taking into account external influences, along seasonal trends and customer insights.
Minimum & Desired Requirements:
Bachelor’s Degree from an accredited College or University. MBA preferred but not required.
7+ years of applicable experience in online Sales, Marketing or Business Development.
Has 5+ years experience working with retailers to develop joint business plans
Skills Required
Strong collaboration skills at all levels within an organization
Demonstrates entrepreneurial spirit and passion for strong data analytics
Strategic & Analytical mindset
Cross functional collaboration
Experience managing large eRetailers/eCommerce accounts (Walmart, Chewy, Amazon, Target, Wayfair, to name a few).
SEO Management and content optimization
Budget Management
Campaign launch and performance proficiency
A/B Testing and Conversion Rate Optimization
UX/UI Improvement
Product Listing and Description Creation
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