Retail Marketing Manager
Virbac Corporation
Job Description
Experiencing together a unique human adventure
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
Developing strategies
In partnership with the Director, create and implement retail marketing strategies to increase retail sales (online, pureplay, multi-channel & others). This may include, but not limited to consumer research, analytics, assortment recommendations, customer profiling data, and identifying trends and opportunities, as well as the competitive landscape.
Partner with key distributors to expand existing relationships and determine best allocation of MDF spent through multi-channel advertising.
Experience managing eRetailers (not exclusive to pet industry, but preferred).
Managing campaigns
Oversee and optimize advertising campaigns across various eRetailer agency partners; including but not limited to CRM, Social, SEO, etc.
Lead performance analytics to determine success (ROI/ROAS) and share out KPIs to corresponding stakeholders. Manage finance request submissions for MDF payment as well as campaign funding requests. Eloquently elaborate on QBRs when applicable and influence leadership when necessary.
Collaborate cross functionally, but also have the ability to work independently.
Managing content
Partner with graphics lead to create, update, and monitor product content on ecommerce websites for consistency. This may also include developing content calendars and overseeing website uploads (site audits) and landing page development as well as A+ product pages and enhanced PDPs alongside proper engagement analytics.
Skills Required
Business planning experience
Negotiations
Analytical mindset
Cross functional collaboration
Mentoring/Coaching, Training
SEO Management and content optimization
Budget Management
Campaign launch and performance proficiency
UX/UI Improvement
Email Marketing
Content optimization
Minimum & Desired Requirements:
Bachelor’s Degree from an accredited College or University. MBA preferred but not required.
7+ years of applicable experience in retail and specifically online Sales, Marketing or Business Development.
Strong collaboration skills at all levels within an organization.
Demonstrates entrepreneurial spirit and passion for strong data analytics.
Has 5+ years experience working with retailers to develop joint business plans.
Animal Health/Life Science or Pharmaceuticals industry experience desired but not required.
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