Brand Manager (Retail Marketing and Ecommerce)

As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.

Role overview

This role is responsible for assisting in the management of a portfolio of over the counter parasiticide brands. The Brand Manager works in close partnership with the Senior Brand Manager, K9 Advantix & Advantage Family, in the execution of the brand strategy and brand marketing plan. This includes the ownership of brand projects, lifecycle management, marketing communications development & execution, and the day-to-day business activity for the brand.

Responsibilities:

Develop & Execute Brand Plans:

• Lead development and execution of annual brand plans to meet sales and profit goals

  • Partner with internal marketing experts (ie digital, media, customer marketing) and agency partners to create marketing plans that build brands consumers love

  • Develop and execute consumer marketing campaigns with appropriate marketing mix, and optimize in-market campaigns in partnership with advertising agencies

  • Coordinate and executes programs and projects to meet marketing objectives for

  • Partner with Business Unit, Technical Marketing, Regulatory and Customer Services to achieve brand objectives and with Revenue Growth Manager to align on pricing strategy

P&L/Business Management:

• Actively monitor business fundamentals including competitive and category drivers

  • Utilize key performance indicators to make ongoing recommendations and optimizations

  • Creative and resourceful at maximizing limited marketing budgets to defend and maintain brand performance and optimize spend

  • Ensure compliance with industry and internal organizational regulatory requirements

  • Leverage insights and analytics to inform commercial planning forecasts for products, in partnership with Demand Planning

Customer Centricity:

• Develop a deep understanding of the consumer and customer needs that turn into insights, strategy and marketing plans

• Draw from existing data and insights to identify opportunities to maintain brand relevance and demand

• Partner with Retail Sales & Customer Marketing to develop customer specific marketing plans that grow share at top customers

• Maintain field support to sales teams, meeting customers and gathering feedback to improve brand performance

Innovation:

• Manage lifecycle projects in partnership with R&D & Business Development teams to create a multi-year innovation pipeline linked to the brand strategy

• Work closely with stakeholders throughout the organization (R&D, Manufacturing, Sales etc.) to ensure effective buy-in of new items

Basic Qualifications:

• Bachelor’s degree with Marketing/Business focus, MBA preferred

• 4+ years of experience in Brand Marketing

• Qualified candidates must legally be authorized to be employed in the United States. Elanco Animal health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Skills/ Preferences:

• Retail marketing and eCommerce experience

• Brand management in consumer packaged goods or Pet Health preferred

• Thrives in fast paced environment in build mode

• Sets a high standard for performance, pursues goals with purpose and a sense of urgency

• A team player with presence, agility, excelling in cross-functional teamwork

• Comfortable with ambiguity and excitement about envisioning the future

  • Collaborates across the enterprise, effectively prioritizes, and removes barriers that hinder performance

  • Demonstrates strong ability to balance needs of consumer, customer/retailer, operations, and finance

  • Able to make data-driven decisions that balance long-term and short-term objectives to drive future growth

  • Excellent organizational and implementation skills, with ability to manage multiple tasks

  • Mastery of compliance with project approval requirements, Elanco policies and procedures

Location & Travel Expectations

• Hybrid Schedule (relocation assistance offered)

• Approx 20% Travel

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status