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Last Updated: 3/01/23

Job Description

As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.

This position is responsible for leading and developing marketing strategy for the US Enteric + Performance Swine Portfolio. This role will work collaboratively within the US Swine marketing team, global innovation team and US commercial Swine team as needed.

Business Ownership

  • Develops marketing strategy and customer objectives from the brand plan

  • Manages budgets and creates forecast—participates in S&OP process

  • Acts in accordance with marketing compliance and plays an active role in knowledge transfer to commercial teams

Strategy Development & Execution

  • Leads and executes strategies/brand plans—Works to execute local portfolio strategy (with Sales), and creates and delivers pricing, profitability and promotional guidance

  • Metrics/Measurement—Tracks KPIs and metrics and connects with CBT to provide shared learnings, feedback, and questions

Brand Development

  • Ensures brand plans/positioning and playbooks are executed accurately with the US Swine market

  • Insights and Analytics

  • Gathers and funnels data and insights from customer interactions, local database, competitive information

  • Participates in/facilitates relevant local research being conducted

Innovation

  • Launch preparation –supports planning, development and execution of marketing launch plans within US portfolio

  • Supports US commercial evaluation and prioritization of new R&D and BD&L projects in conjunction with cross functional partners

Marketing Execution

  • Marketing Campaign execution—Executes brand implementation plan, Marketing Mix decisions, media planning and agency management

  • Works with other stakeholders—Understands and seeks to influence guidelines, regulations or access issues, influences sales cycle processes and Sales force alignment and education, executes local KOL program and launch programs.

  • Management and oversight of product agreements and programs for customers

Brand Performance Tracking

  • In collaboration with Customer Insights and Analytics establishes brand/category dashboards by identifying and tracking brand health and performance KPI deduced from primary and secondary research

Managerial/Cultural

  • Develops intra-company relationships—strong link to international brand team and US commercial management and Species Lead

  • Leadership—possesses the ability to inspire and align the organization, strong communication skills and executive presence

  • Respects and leverages diversity

Basic Requirements

  • Bachelor’s degree, Marketing/Business preferred

  • 3-5+ years of experience in Sales or Marketing, preferably in animal health or agriculture related field

  • Qualified candidates must be legally authorized to be employed in the United States. Elanco Animal Health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Skills/Preferences

  • Swine industry knowledge and experience

  • Demonstrated ability in communication, conflict resolution, judgment and managing complexity

  • Demonstrated ability to manage complex projects and project management tools

  • Demonstrated learning agility

Other Information

Location: Greenfield, IN (Preferred)/ US Remote

Travel: 30%

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status



Company Details

Greenfield, Indiana, United States
Elanco Animal Health Incorporated (NYSE: ELAN) is a global leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. With nearly 70 years of animal health heritage, we are committed to helping our customers improve the health...