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(Archived) Associate Director, Retail and Shopper Excellence

Last Updated: 5/16/23

Job Description

Description: The Associate Director, Retail and Shopper Excellence leads the development of retail category management strategies, which will focus on optimizing our Animal Health portfolio’s OMNI channel (retail) presence in our categories, strengthening our brands, optimizing product assortment, value capture and promotional strategy. The Associate Director, Retail and Shopper Excellence plays a key role within the US Animal Health Retail team, driving excellence in store execution across key retail channels and customers. The role will also focus on building expert knowledge around shopper behaviors in our relevant categories and sharing this with the key retailers in order to increase profit and sales and build long-term partnerships. You will be responsible for leading the development of the retail activation strategy for our brands and building a deep category understanding. The role will develop retail strategies based on category and shopper understanding that will drive growth for both BI and our major customers. As the voice of the shopper, customer (retailer) & channel, you will influence at all levels the retail strategic direction within our business, achieving win-win outcomes for BI & our retail partners. The role will drive BIs insight capability to optimize Retail Activation, using tools like shopper research, consumer research and customer data as the basis for retail category plans. You will also be leading the development of story and sell in for customer-facing workshops and range reviews, in partnership with Sales and the retail category managers. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees. Duties & Responsibilities: Develops Retail Success Models across the key animal health segments (Pet OTC, Pet Rx, Equine, Cattle etc.), being the expert and consultant for the brand and retail teams on key retail executional priorities and tactics which fully execute the brand strategy in the retail channels. Act as the key contact for the brand marketing teams for all category executional activities. Develops the Retail Category Vision to drive long term mutual customer engagement and sales growth, as part of the overall BI category visions for all customers. Develop specific shopper and retailer insights that are also aligned to the key brand consumer insights to drive key category growth pillars. Develops new line / innovation presentations to support the key line review processes with the brand and retailer teams and engages with the retailers during the process to act as the category expert supporting the retail team. Recommend, develop and execute relevant Shopper/Retailer research programs to build and maintain an accurate understanding of the trade and shopper dynamics. Co-ordinates Shopper/Retailer insight studies with the Retail I&A team, turning insights in retail executional action for the sales team. Working with the brand and pricing teams, to develop promotional and pricing strategy line with brand priorities and media plan and to meet the needs of the retail customers. Engage retail team experts (AD Sales and Operations to analyze and advise on future recommended Consumer Prices as part of the annual MAP / MSRP setting process. Regulatory: Performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA, PDMA, EPA, PhRMA, etc.) and Company policies and procedures. Report all violations immediately to management. Document observations and provide information to management as necessary. Demonstrates high ethical and professional standards with all business contacts and BIAH employees. Drive effective business communication: Present and facilitate at customer meetings adapting content to the different audiences. Establish open, transparent communication on a one-on-one basis. Manage different stakeholders and influence behaviors related to the use of the information by communicating success, concerns, risks, and status updates on related work. Collaborate with peers to share learnings, core processes, systems, and best practices. Cultivate teamwork by facilitating cross department communication. Requirements: Bachelor’s degree from an accredited institution in business/Economics/Marketing/Statistics/Finance. Minimum of two (2) years of experience in retail / trade / shopper / customer marketing with key US retailers e.g. Chewy/Amazon/Walmart/Target/Petco or FMCG. Minimum of seven (7) years of experience in a related role, with CPG customer experience mandatory. Results oriented, entrepreneurial and self-motivating. Tenacious and resilient, driven to achieve even when faced with obstacles. Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams. Strong commercial understanding of business issues/opportunities. Strong understanding of sales and marketing strategy and planning issues. Strong analytical skills with ability to develop strategies, tactics and measurable implementation. Ability to think outside the box. Ability to set priorities, plan and coordinate work activities and manage time and resources to deliver work objectives on time. Basic knowledge of market research analytical frameworks for conducting and analyzing primary market research. Proficiency in visualization and analytic tools including Tableau, Qlik, and Cognos. Demonstrated understanding and ability to apply principles, concepts, practices, and standards including knowledge and use of Animal Health or Pharma data and basic working knowledge of industry practices. Demonstrated ability to clearly and concisely communicate ideas, facts, and technical information to senior management, as well as other internal customers both verbally and written. Demonstrated excellent communication and presentation skills and ability to work with other disciplines. Models willingness to learn and stay up-to-date. Ability to train user groups and key stakeholders. Demonstrated ability to effectively manage multiple priorities and coordinate efforts with colleagues from several functional areas. Ability to work independently with a high degree of accuracy and attention to detail in the fast paced environment. Demonstrated ability to achieve results in a highly matrixed organization. Ability to travel (may include overnight travel). Eligibility Requirements: Must be legally authorized to work in the United States without restriction. Must be willing to take a drug test and post-offer physical (if required). Must be 18 years of age or older. Who We Are: At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key because your growth is our growth. Want to learn more? Visit and join us in our effort to make more health. Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

Company Details

Binger Strasse, Germany