Customer Marketing Manager

Join our industry-leading team in driving growth and innovation in animal health. As a key strategic player, the Customer Marketing Manager will lead full Business to Business and Business to Consumer strategy branding for our Cattle and Equine channels. With a focus on Ag Retail, Omni-channel, and eCommerce channels, you will be responsible for developing annual market plans and channel guidance, driving advertising and promotional activities, and maintaining brand image.Key Responsibilities:Develop annual market plans and channel guidance for Cattle and Equine species areasLead shopper marketing initiatives and analyze sales data to drive profitabilityCollaborate with Animal Health Business Units to develop pricing strategies, achieve business targets, and support product launchesDrive the development and implementation of digital marketing and sales strategies for Ag Retail, Omni-channel, and eCommerce retailersCommunicate market and business trends to justify ongoing investment and identify growth opportunitiesDrive development of key eCommerce capabilities and support processesProvide input to Marketing for product improvements and new productsWork collaboratively across species teams to enhance knowledge of the OTC Animal Health product portfolioRequired Skills/Abilities:5 years experience in B2B and B2C strategy branding, marketing strategy development, and executionDemonstrated experience in Animal Health sales and product launchesExcellent project management and analytical skillsDemonstrated experience in driving digital marketing and sales strategiesExpert-level computer skills including MS Office SuiteAbility to travel overnight and attend weekend activities, such as Trade ShowsPreferred Skills/Abilities:Sales training and/or applied sales exposureExperience in Food Production Animal and Companion Animal (Equine & Canine) sectorsE-Commerce knowledge and exposureSales and/or Marketing experience within the Animal Health industryKnowledge of animal health biological and pharmaceutical productsUnderstanding or experience working with distribution channel partners#EBRGNOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.Current Employees apply HERECurrent Contingent Workers apply HEREUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your RightsEEOC GINA Supplement Pay Transparency NondiscriminationWe are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another s thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State ActsU.S. Hybrid Work ModelEffective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as remote .San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance OrdinanceLos Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles Fair Chance Initiative for Hiring OrdinanceSearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:DomesticVISA Sponsorship:NoTravel Requirements:25%Flexible Work Arrangements:HybridShift:Not IndicatedValid Driving License:NoHazardous Material(s):n/aJob Posting End Date:10/31/2024*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. Requisition ID:R310319