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Last Updated: 1/23/22

Job Description

Position Summary:

The Digital Marketing Specialist will be a member of the Zoetis Cattle Digital Marketing Team responsible for successful development and execution of cattle initiatives and strategies. We are seeking a highly organized, data-driven digital marketing specialist who will be a key player in the development of strategic content and landing pages to drive new visitors and customers to our websites.
The digital marketing specialist will be responsible for leading SEO, social media, paid advertising (Facebook, Google, LinkedIn, Bing etc.), partner advertising. Areas of responsibility include online marketing (display & PPC advertising), social media management, web design & development knowledge, podcasting, blogging, video and management of the digital brand standards. An expert and advanced user of existing online and social media management, content management, analytics, monitoring, and lead generation tools.

Key Skills & Competencies:

  • Ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadlines.
  • Strength in team- and relationship-building with colleagues, suppliers and customers.
  • Proven record of initiative, resourcefulness, and willingness to accept challenges and lead change.
  • Must be highly motivated, self-starting, and committed to achieving results and have a strong sense of ownership and follow-through to resolution Responsibilities:
  • Mentor a high performing marketing team in digital marketing principles
  • Collaborate with cattle marketing team to generate campaign concepts and design creative assets
  • Create plans to support implementation of marketing communications using multiple channels and tactics
  • Identify and evaluate areas to improve our digital marketing presence in social media, microsites, blogs etc., to align with business unit goals
  • Use web analytics tools to communicate learnings to cattle marketing team
  • Develop, manage and execute on SEO strategy and meet with agencies that assist with the execution to ensure Zoetis brand equity. Monitor and stay updated on SEO/SEM trends utilizing data to inform and update strategies. Drive site traffic, integrate with other internal workstreams, personalize and target, set progressive profiling, content strategy and more
  • Set up, record, and communicate findings utilizing Salesforce Social Studio
  • Develop digital marketing materials that drive awareness & lead generation for Zoetis Cattle Business Unit
  • Deploy targeted campaigns by customer segment and improve digital presence
  • Partner with agency partners to ensure projects are completely properly and timely
  • Build an understanding around the target audience


• BS or BA in marketing, communications, business or related field

• 4 – 5 years experience in digital marketing, channel marketing, or related field
• Expertise in Social Media, SEO, SEM, paid advertising, email, content
• Expertise in graphic design for digital landscapes
• Experience with Salesforce Marketing Cloud
• Experience with analytics tools such as Google Analytics, Tableau, PowerBi and/or data studio, preferred
• Proactive, collaborative, organized, analytical, problem-solver
• Must possess and demonstrate excellent written and verbal communication skills
• Well versed in current digital advertising trends, best practices and emerging marketing tools. Hands on experience executing digital advertising campaigns

Physical Position Requirements :
• Position based in Parsippany, NJ
• <10% Travel

Full time



Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details

Parsippany, New Jersey, United States
Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.