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Last Updated: 1/23/22

Job Description

Position Summary
The Salesforce Marketing Specialist will be a member of the Zoetis Cattle Digital Marketing Team responsible for developing and implementing targeted customer communications via Salesforce Marketing Cloud. This person will work collaboratively across the Cattle marketing team to help design and execute marketing campaigns that leverage all tools available on our Salesforce platform. The salesforce marketing specialist will design customer journeys, execute campaigns, and provide reporting and analytics related to those campaigns.

You will be leveraging Salesforce Marketing Cloud to generate, and score leads, nurture them with relevant content, evaluate the performance of individual campaigns and collaborate with agencies and other internal and external stakeholders.

Key Skills & Competencies:
Ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadlines.
Strength in team- and relationship-building with colleagues, suppliers and customers.
Proven record of initiative, resourcefulness, and willingness to accept challenges and lead change.
Must be highly motivated, self-starting, and committed to achieving results and have a strong sense of ownership and follow-through to resolution

Create and execute ad-hoc and automated email marketing initiatives to include coding/dynamic content, segmentation, QA/proofreading/testing/editing, scheduling/deployment, and campaign analysis on Salesforce Marketing Cloud
Build email templates and successfully drive team adoption. Assist in the execution of testing and optimization strategies for continued performance improvement.
Work closely across the marketing team to provide input on best practices for email customer engagement
Partner with agency partners to ensure projects are completely properly and timely
Provide reporting and metrics related to all activity within SFMC
Leverage marketing technology and automate campaigns where possible while applying customization and personalization
Build an understanding around the target audience
Take a data-driven approach to marketing campaigns and prioritization of resources
Stay current on email marketing/digital marketing trends and best practices


• BS or BA in marketing, communications, business or related field
• 4 – 8 years experience in marketing automation, primarily for B2B
• Salesforce Marketing Cloud certified (SFMC Email Specialist, Administrator, or Consultant Certification)
• Strong communication skills and project management
• HTML and SQL skills required (CSS experience a plus)
• Experience with data imports, feeds, API, integrations and extensions
• Experience with Salesforce Content Builder and Journey Builder (creating emails from scratch, dynamic content blocks, AMPscripts; data extensions and API’s)
• Experience with analytics tools such as Google Analytics, Tableau, PowerBi and/or data studio
• Familiarity with CAN-SPAM laws
• Expertise in graphic design for digital landscapes
• Email & SMS experience

Physical Position Requirements
• Position based in Parsippany, NJ
• <10% Travel

Full time



Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details

Parsippany, New Jersey, United States
Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.