Job was saved successfully.
Job was removed from Saved Jobs.

This job is archived

(Archived) Retention Marketing Lead – CRM & Loyalty

Last Updated: 12/19/21

Job Description

We’re looking for an experienced Retention Marketing Lead who has a passion for CRM, loyalty programs, digital marketing and deriving insights from consumer data. The role will be responsible for planning and developing our overall pet owner engagement, segmentation, and personalization strategies; relying heavily on data and analytics to drive results and continuous improvement. This role requires a candidate that’s able to be both analytical and creative, proactive in problem-solving, and highly collaborative. Candidate will stay current on new developments and technologies in marketing, inclusive of dynamic/personalized content, marketing automation, advanced segmentation, targeting, and re-targeting.


  • Strategy, Planning, and Execution of CRM Program
    Develop and execute plans to increase engagement and drive purchases across our portfolio of products. Closely monitor KPIs and operational metrics to optimize pet owner interactions and engagement. Manage and update communications roadmap in an agile way to maximize opportunities and accommodate changes to the market and/or business strategy. Proactively partner with marketing teams to align and execute tactics. Leverage marketing automation and CRM tools to grow pet owner contacts through veterinary and direct to consumer channels, nurture the relationship, encourage referrals, drive visits to veterinary customers, and increase awareness and purchase of products across our portfolio. Optimize segmentation and ensure consistent, timely and personalized messaging across all channels.
  • Loyalty Program Strategy & Member Experience
    Lead the strategy and execution of Zoetis Petcare consumer loyalty and retention programs. Responsible for maintaining and optimizing program structure, member experience, digital assets (website, app, etc.), communications, sales support, customer support, forecasting, reporting, ROI, analytics and research. Improve authenticated rewards experience (website, and app) to drive purchases and engagement in program. Requires strong collaboration across marketing teams and business functions.
  • Partnerships, People and Agency Management
    Manage partnerships (internal and external) , agencies to deliver assets and tools that support marketing efforts. Partners should provide deliverables on time and on/under budget. Manage and direct two-three direct reports, ensuring strong colleague engagement and progress against performance objectives. Leverage a supportive coaching style to develop and grow colleagues while delivering against both business and professional growth objectives. Perform mid-year and annual performance reviews.
  • Consumer Data Hygiene & Enrichment
    Progressively profile contacts and enrich data at the pet owner and pet level. Partner with Market Research team to ensure segments are accurate and actionable for marketing. Implement processes and communications to maintain a clean database that maximizes usable and engaged contacts.

  • Measurement & Optimization
    Develop and execute a methodical test and learn approach to email marketing. Lead and own reporting and analytics for campaigns, journeys, etc. Design and execute test and learn plans

Education and Experience

  • 7+ years’ experience in retention, database, and/or email marketing
  • Bachelor’s Degree in Business, Marketing, or a related field
  • Animal health and/or pet owner marketing experience preferred

Technical Skills

  • Analytical acumen and intellectual curiously to derive insights and innovative ways of driving retention and loyalty
  • Ability to successfully organize, prioritize and manage multiple projects under deadlines
  • A passion for working in a fast-paced environment with high level of teamwork
  • A proactive, collaborative, organized, and curious problem solver
  • Deep ability to collect, analyze and use extensive consumer data
  • Ability to think big and propose innovative strategies to maximize reach and engagement.
  • Ideal candidates will demonstrate curiosity, business acumen, strong work ethic, a drive for results and a passion for pets

Physical Skills

This is an office-based position.

Full time



Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details

Parsippany, New Jersey, United States
Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.