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(Archived) Digital Marketing Coordinator – Mankato, MN

Last Updated: 11/28/21

Job Description

Digital Marketing Coordinator – Mankato, MN

  • Position: Digital Marketing Coordinator – Mankato, MN
  • Department: Feed Division
  • Location: Mankato, MN
  • Country: USA

Ridley Block Operations, part of the Alltech® Feed Division, manufactures and markets block supplements, loose minerals, and dried molasses. Products are sold under highly recognized and proprietary brand names, including: CRYSTALYX®, SWEETLIX®, ULTRALYX® and STOCKADE®. We also offer several controlled and privately labeled products. We are seeking a qualified, energetic, Digital Marketing Coordinator to join our marketing team.


The Digital Marketing Coordinator will help generate and execute on marketing and advertising initiatives for our self-fed supplement business.

Primary Duties (not limited to):

  • Help create and execute digital marketing campaigns for the CRYSTALYX® and SWEETLIX® brands including new projects, branding campaigns, and promotions to drive sales
  • Lead digital marketing projects including the social platform we use to provide content to our dealer customers
  • Develop and maintain relationships and communication with key team members/stakeholders and industry professionals
  • Maintain brand websites for RBO’s four branded product lines
  • Manage customer facing marketing e-mails
  • Help create Social Media posts for our proprietary social channels
  • Manage the production of twice monthly blogs and once monthly podcasts with our technical and sales teams
  • Work closely with other departments within Alltech® to help bring our business strategies to life
  • Other Marketing support duties as outlined by the marketing management group.


  • A self-motivating attitude and desire to tackle new projects and ask questions to understand the business and projects at hand
  • A bachelor’s degree in animal science, marketing, advertising, or related discipline
  • 3-5 years’ experience in a marketing role
  • Experience in agriculture preferred, passion for the cattle industry is a plus
  • Strong verbal and written communication skills with a superior attention to detail, design experience is a bonus but not required
  • Experience with digital marketing and social media
  • Proven organizational skills with the ability to properly prioritize projects and simultaneous deadlines
  • Strong diplomacy skills that demonstrate an ability to build rapport across departments and all levels of an organization
  • A team-focused attitude
  • The ability to adapt and remain flexible in a fast-paced and sometimes high-pressure environment
  • The ability to maintain a high degree of confidentiality
  • Curiosity and openness that reflect the aspiration to learn and grow
  • Experience in Microsoft Office and other management software
More Info

Alltech provides the following benefits, effective on the first day of employment (except for STD and LTD) to employees who have the work ethic and commitment to customers, safety, and product quality that we are known for:

• Competitive pay

• Annual incentive opportunity

• 2 medical plans and 2 dental plans to select from

• Vision plan

• 401k plan with generous company match

• Flexible spending accounts

• Health savings account

• Disability and life insurance

• Paid holidays and vacations

Visit us at for more details about our competitive advantage, focus forward, management philosophy, and feed and block divisions.

Contact Info

If you are qualified for this position, please email us your resume! [Register to View] [Register to View]

We are an equal opportunity employer and do not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or handicap, or veteran status.

Company Details

Nicholasville, Kentucky, United States
Our mission is to improve the health and performance of people, animals and plants through nutrition and scientific innovation. We pursue this mission guided by what we call the ACE principle, our promise that in doing business we have a positive impact on the Animal, the Consumer and the Environment.