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Last Updated: 12/01/21

Job Description


Parsippany, NJ

Position Summary:

The Cattle Marketing Intern will help support key marketing and communication initiatives and work closely with members of the cattle marketing team across beef, dairy and retail. While the intern will be included in ongoing planning and implementation initiatives, key projects will focus on designing and reporting market research projects; conducting competitive analyses; identifying social media opportunities for Zoetis Beef and Zoetis Dairy Wellness page; and auditing current cattle marketing communications materials.

Position Responsibilities:

Review Market Research Competitive Landscape
  • Participate in Born of the Bond, Dairy Wellness and Building Healthy Herd campaign management and performance, initiate improvements, and develop an action plan.
  • Review OTC/Channel social media and advertising plan.

Recommend Social Media Enhancements & Improvements:
  • Work cross functionally to identify opportunities to further build and refine Zoetis Cattle Social Media profiles
  • Identify benchmarks, establish KPI’s and work with the team to refine reporting
  • Meet with other business units within Zoetis to learn what they are doing within their social media channels and find synergies, alignment opportunities, and ways we can enhance our social media strategies.

Born of the Bond Field Kit:
  • Work on creating/updating a field kit for the field team and new hires Final Project – Present recommendations and actions to Cattle Marketing Team. Outline and define next steps. Attend internal meetings as needed.

Internship Qualifications:

  • Sophomore or above
  • Experience in Cattle welcomed, but not a requirement
  • Majoring in: Animal Science, Marketing, Business, or Communications or similar field
  • Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel; Acrobat Pro.
  • Attention to detail, ability to work cross functionally in fast past environment, excellent written and verbal communication skills
  • Ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline
  • Must demonstrate initiative, resourcefulness, accountability, and willingness to accept challenges and lead change

Full time

Intern (Trainee)


Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details

Parsippany, New Jersey, United States
Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.