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Digital Strategy and Content Specialist (Contingent)

Nestle Purina PetCare

Last Updated: 5/14/23

Job Description

Digital Strategy and Content Specialist (Contingent)

Job Description


Digital Strategy & Content Specialist Description (Contingent)

This role is part of the internal Digital/Social Activation Team at Nestle Purina, TheFeed. Working as an extension of the brand/consumer business unit, the Digital Strategy & Content Specialist will be responsible for developing, accelerating and activating our digital/social strategy across several consumer contact points, including social media, CRM/email, digital products & personalized content communications. This includes working with internal and external partners to recommend key strategies and tests for critical areas that can impact the business via measurable sales, equity, or ROI.

This role requires a high level of creativity, attention-to-detail, and project management skills, with an entrepreneurial spirit to pioneer new courses and impact to the company. They will have strong content development ability and strategic mindset as they bring their brand story to life through compelling content and interactive experiences that result in impactful consumer experiences.

Strategy & Content for Best Practice Activation & Acceleration:
o Research, brainstorm and propose digital/social strategy solutions to assigned brand/consumer initiatives, including collaboration with internal + external data, partners, key stakeholders on plan.
o Drives growth of equity, sales, ROI, and productivity savings through the implementation of digital/social business initiatives.
o Create, manage, and deliver exceptional social/digital content and strategic activation recommendations on assigned brand channels/contact points, working with partners.
o Influence partners internally/externally to apply data-driven Best Practice to digital/social activations and maximize resources.
o Edit, proofread, and improve content based on data.
o Share/Publish content with media/analytic partners for launch and tracking.
o Proactively offer creative ideas and solutions on the latest insights from digital/social to Consumer Business Unit partners to help improve results.
o Work with analytic & expert partners to optimize brand social activations to deliver more impact.
o Work directly with media experts + channels on delivering content that maximizes impact with efficient non-working resources.
Strategy & Content for Next Practice Testing & Innovation:
o Stay on top of the latest data-driven insights in specific social/digital areas to pioneer new areas to impact the business measurably.
o Collaborate with Digital/Social Centers of Excellence and other internal experts on quickly testing Next Practice with an emphasis on speed to market and efficiencies.
Grow The Model Through Deep Expertise:
o Champion deep content expertise in assigned digital/social area for continuous improvement and reference within TheFeed.
o Continues to build knowledge of the organization, processes, and consumers.

Education: Bachelor’s Degree in communications/marketing/advertising/journalism preferred.

Experience (Years/Type): 3 or more years of experience developing great digital content for social media, CRM/email, digital products (apps), and personalized content preferred.

Spanish-speaking ability is preferred, but not required.

Must be able to provide a minimum of 5 sample content submissions from portfolio for review.

Additional qualifications:
o Experience successfully managing multiple projects simultaneously, collaboration and working successfully with multiple stakeholders and teams.
o Ability to work in a fast-paced environment with excellent interpersonal skills.
o Knowledge of social media best practices, platforms, and trends.
o Strategic mindset.
o A committed consumer advocate who is focused on optimizing our consumer experience with our brands.
o Motivated to be resourceful, innovative, and entrepreneurial.
o Detail oriented and committed to producing well-written and engaging content.
o Passionate about digital/social marketing, data, and technology.
o Adaptable, and committed to always improving.
o A highly effective communicator in both written and verbal expressions.
o A collaborator who enjoys being part of a team.
o Passion for optimizing CX + UX in any digital/social activations.


Job: Digital Strategy and Content Specialist (Contingent)
Primary Location: St. Louis, MO US
Other Location:
Career Area:
Nestle Purina PetCare Company

Company Details

Saint Louis, Missouri, United States
Nestlé Purina PetCare has been advancing pet nutrition for over 80 years. Our team of over 18,000 employees and 400 scientists, including nutritionists, aim to develop products that deliver comprehensive nutrition to help ensure the long healthy lives of pets and make discoveries that can further enhance the lives of pets everywhere. Nestlé Purina is focused on delivering world-class products with...