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(Archived) Marketing Manager, Point of Care Diagnostics Marketing

Last Updated: 10/14/21

Job Description

Role Overview

The Marketing Manager, Point of Care Diagnostics will be responsible for defining strategy, planning, forecasting, execution, determining product development needs, and ultimately be accountable for P&L results for the assigned products within our Point-of-Care Dx portfolio.

Key Responsibilities

  • Lead the strategic planning efforts for the assigned products; including market and competitive analysis, brand positioning, messaging, pricing, and development of a communications plan focused on both external and internal customers.
  • Participate in short and long-term financial planning, development of sales and operating budgets, management of and operating within approved financial parameters to enhance profitability.
  • Responsible for managing the A&P budget for assigned products
  • Operating Plan preparation and execution for assigned products
  • Develop, implement, and measure multi-channel marketing initiatives, which support the immediate and long-term growth of Zoetis Diagnostics with multiple internal stakeholders (Market Research, Medical, Regulatory, Finance, Legal, Manufacturing, Global Product Management) and all necessary external vendors to maintain strong market growth and increase demand.
  • Provide timely marketing materials and programs to the Sales Force and all channel partners in support of demand creation efforts.
  • Develop, implement, and measure effective, targeted CRM and DTC programs that educate the veterinarian and drive clinic demand leading to overall market growth and increased product usage.
  • Support product development as part of the Product Management Team and participate in financial modeling, commercial development and lifecycle planning as part of the Global Asset Team.
  • Be highly responsive in managing all communications with customers, Customer Service, Inside Sales, Territory Business Managers, Area Business Managers, Diagnostic Sales Consultants, Diagnostic Technical Specialists, Major Accounts, Customer Interaction Team, and Senior Management.
  • Direct and maintain ongoing relationships with agencies and consultants.
  • Develop a strong knowledge of competitive landscape and customer insights including managing all competitive intelligence.
  • Prepare performance updates, provide reports, feedback, and manage communications to appropriate Zoetis Senior Management.
  • Manage product financial and demand forecasts for assigned products.


  • Bachelor’s degree required (MBA preferred).
  • Minimum of 10+ years of relevant experience preferably in animal health or Diagnostics, with a history of demonstrated success in delivering business results in innovative and rapidly changing environment.


These qualifications, experiences, and skills are highly desirable; however, they do not preclude exceptions based on an individual’s performance history and demonstrated potential.

  • Excellent understanding of science-based marketing and the marketing process.
  • Proven ability to develop and execute strategies to build actionable market insights that drive targeted & effective marketing tactics
  • Proven ability to develop and deliver best-in-class integrated marketing plans and programs to address a dynamic market.
  • Ability to favorably influence people without direct authority. Strengths in team and relationship building.
  • Strong written and verbal communication, project management, and computer software skills among standard company programs.
  • Highly responsive and results oriented. Strategically agile and energized by a fast-moving environment.
  • Strong business/financial acumen, analytical thinking, problem-solving skills with attention to detail.
  • Proven ability in handling and effectively prioritizing multiple projects while maintaining a positive attitude and meeting deadlines.
  • Ability to travel to internal and external meetings, and customer interactions (20%).


Note the physical conditions in which work will be performed, if applicable to the position. Examples: Lifting, sitting, standing, walking, ability to travel, drive, unusual attendance requirements, weekend work or travel requirements, etc.

  • Must be open to occasional travel

Full time



Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details

Parsippany, New Jersey, United States
Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.