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(Archived) Marketing Operations and Communications Manager, Dairy

Last Updated: 6/25/21

Job Description

POSITION RESPONSIBILITIES

  • Lead the development and implementation of non-digital and digital communications plans and programs for Zoetis US Dairy and related brands and services to help accomplish business and marketing objectives.
  • Ensure all tactics align with marketing strategic imperatives and all messaging is appropriate and consistent across mediums and portfolios.
  • Integrate dairy sponsorships and industry alliances with communications efforts and brand objectives.
  • Manage the day-to-day relationship with communications agency and other internal and external partners/suppliers.
  • Collaborate with agency and Zoetis digital teams to establish metrics related to marketing communications programs to measure effectiveness.
  • Thing big! Identify opportunities to bring dairy communication efforts into corporate-wide initiatives.
  • Manage, forecast and report on assigned advertising and promotion budget and actively optimize resources to help maximize investment.
  • Manage the vetting/approval process for communications materials and other efforts, from creative briefs and pre-work through to formal/final approvals of items.
  • Drive public and media relations efforts for Zoetis dairy, working across functions to achieve meaningful communication across the organization.
  • Establish objectives, strategies and implementation for dairy events and activities, including trade shows, customer meetings and internal meetings.
  • Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.
  • Assist in the creation of bi-weekly internal informational business unit content to the Field Force

EDUCATION AND EXPERIENCE

Education:

  • BS or BA required in communications, journalism, broadcast media, convergent media and other applicable fields. MBA or relevant advanced degree preferred.

Professional:

  • 3-5+ years of related marketing communications or agency experience required.
  • Animal health and/or pharmaceutical experience preferred.
  • Candidate must have experience developing marketing communication strategies and implementing tactical plans and campaigns.

Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, WebEx (or similar virtual meeting tool).

TECHNICAL SKILLS REQUIREMENTS

  • Demonstrates ability to provide strategic, creative, innovative and efficient solutions to meet marketing strategic imperatives/objectives and business strategies.
  • Ability to develop, present and implement (digital and non-digital) communications plans and programs with strong follow-up, measurement and accountability in achieving results.
  • Demonstrates ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline and budget.
  • Strong presenting, writing, editing and verbal communication skills a must.
  • Able to work in a team environment with many internal and external stakeholders and support groups.
  • Proven track record successfully leading agency and supplier teams.
  • Proven budget forecasting and management ability
  • Proven record of initiative, resourcefulness and willingness to accept challenges and lead change

PHYSICAL POSITION REQUIREMENTS

  • Up to 10-20% of domestic travel expected

Full time

Regular

Colleague

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details

Parsippany, New Jersey, United States
Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.