(Archived) ASSOCIATE MARKETING MANAGER, CUSTOMER EDUCATION

JOB DESCRIPTION :

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ABOUT ZOETIS

Zoetis is a leading global animal health company dedicated to discovering, developing, manufacturing and commercializing a diverse portfolio of animal health medicines and vaccines to meet the needs of veterinarians, livestock producers and companion animal owners. Our Vision is that our products, services and people will be the most valued by animal health customers around the world. Zoetis is based on 60 years of experience in delivering quality medicines and vaccines, complemented by diagnostics products and genetics tests and supported by a range of services. Our mission is built on a six-decade history and singular focus on animal health to bring customers quality products, services and a commitment to their businesses.

PRIMARY PURPOSE

Zoetis Learning Solutions’ approach to education is to deliver to customers a wide range of innovative content opportunities that enable them to continue to stay current and evolve their teams and businesses.

The Associate Marketing Manager, U.S. Customer Education is an integral part of the Zoetis customer education strategy responsible for managing the Zoetis Learning Solutions platform from both a technical and marketing perspective while guiding and championing best practices across all business units. The Zoetis portfolio is associated with powerful brands and products where we create industry leading educational experiences that support our customers. Zoetis’ strong market position provides the opportunity to deliver unique and educational offerings on our Zoetis Learning Solutions platform and to develop deeper relationships and engagement with our customers in the acquisition, utilization and loyalty of our products and the brand

The Associate Marketing Manager will act as project manager by coordinating events, hosting webinars, and tracking performance metrics on the Zoetis Learning Solutions platform while coaching on marketing best practices for our internal educational partners. This will involve working with the Zoetis Learning Solution platform vendor partners to solve customer issues and with sales colleagues to determine how best to host customer events. The colleague in this role will be the driver of the events logistics and will help implement our customer education experience vision. They will ensure that we are continually focused on the needs of our customers across all business units to ensure the best possible learning experience.

This role will report into the SalesTools Customer Education Lead when that position is filled.

POSITION RESPONSIBILITIES

•Manages projects with supervision; proactively identifies project opportunities and communicates them to

functional manager; is a significant contributor to project development and implementation.

•Works with stakeholders to understand strategy and provide guidance on modalities and process with the Zoetis

Learning Solutions platform.

•Presents information clearly and concisely; collects data to support presentations; summarizes and explains.

•Aggregates analytic information for management by preparing platform metrics and user trends that can inform

campaigns and drive future campaigns.

•Collaborates and guides Marketing, Sales and Veterinary Professional Services Management to ensure complete

alignment of business strategy and execution at customer level.

•Trouble shoots customer escalations of LMS issues not solved by vendor.

•Provides moderation and launching of WebEx meetings within the platform with professionalism while hosting

speakers and customers.

•Validates platform enhancements by testing prototypes with customers and conducting small-scale experiments.

•Negotiates/works with third parties as required to source and deliver on the platform roadmap.

•Provides content for marketing communications.

•Manages advertising agencies and to deploy digital advertising and marketing to offer education to customers.

•Manages content submission to legal or HR review, as needed.

•Responsible for continuous improvement of platform and integration of internal processes and systems (GIGYA,

Tableau, Salesforce Lightening, Qualtrics, and Touchpoint) to support services.

•Tracks successes and customer satisfaction through surveys, customer service tickets, and measuring usage.

•Understands the reason for customer dissatisfaction and remedies rapidly.

•Ensures consistency in contracts.

QUALIFICATIONS

•4-5 years in product/service marketing

•Learning Management Platform experience a plus

•BA/BS required

•Animal health experience a plus

REQUIRED SKILLS AND COMPETENCIES:

•Ability to organize and prioritize multiple projects in a fast-paced environment and deliver high quality

within deadline

•Manages time to meet deadlines and requirements; adjusts priorities with changing requirements and

communicates with management; completes projects effectively

•Customer focus - thinking through the entire customer experience and optimizing all aspects of it.

•Must demonstrate initiative and resourcefulness

•Highly organized and strong detail-orientation

•Experience supporting and collaborating with multiple levels of the organization

•Exceptional communication (written and verbal) and interpersonal skills interacting with all levels of an organization

•Strong presentation skills and WebEx facilitations skills

•Proven ability to interact with team members and stakeholders in a problem-solving in a constructive manner

•Ability to collaborate, adapt and follow up

•Highly effective at influencing without authority

•Proven record of taking initiative and accepting challenges

•Strength in team and relationship-building skills with both internal and external customers

•Demonstrated interest and future passion for growing professionally

TECHNICAL SKILLS REQUIREMENTS

•Technical acumen in managing supporting Learning Management Systems, Integrations and Content Delivery

Models

•Troubleshoot and bring to resolution customer escalated issues in a timely manner

•Proficiency in computer software & tools (Microsoft Windows: Teams, Word, WebEx, PowerPoint and Excel)

OTHER:

•Minimal Travel 0-10%