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Digital Experience Data and Analytics Product Manager


Last Updated: 1/23/22

Job Description

Position Summary:

Do you see the big picture, turn data into insights, ask the tough questions and find energy in solving complex challenges? We’re looking for you. The Zoetis US Digital Experience team is adding to its team with a Data and Analytics Associate to help drive tangible business outcomes for our customers.

The role requires strong interpersonal skills, collaboration, working in a matrix organization and subject matter expertise. The role will work with various Business Units to identify common and unique customer needs and leverage the data available from a variety of platforms (GA, Qualtrics, Quantum Metric for example) to solve customer needs and drive differentiated digital experiences. We take a team first approach and have a very flat organization; this role will be able to create real impact in a very short amount of time.


  • Monitoring, managing, and analyzing website and other digital experience data, providing analysis and requirements for experience improvements.
  • Analyzing consumer behavior and preferences
  • Creating reports to communicate both performance and opportunities for key business personnel.
  • Assisting the Marketing department and E-Commerce Manager in measuring their promotional campaigns
  • Managing measurement platforms as product owner
  • Coordinating with the Digital Experience team depart to ensure efficacy of website changes/updates
  • Understanding consumer behavior and how it drives site improvements
  • Forecasting sales
  • Monitoring the performance of media campaigns

Qualifications (Training, Education, & Prior Experience):


  • Bachelor’s degree in Data Science, Analytics or related field, Master’s degree preferred


  • 2-3+ years of experience in the Digital Experience space (B2B or B2C)
  • Basic knowledge of data and measurement platforms
  • Understanding of data models and information infrastructure
  • Experience working with at least one programming/scripting language e.g. Python or R
  • Knowledge of web technologies and APIs
  • Experience with Business Intelligence tools e.g. Tableau or Microsoft Power BI
  • Displaying detail-oriented and consumer-centric approach
  • Excellent organizational and time management skills
  • Good communication skills
  • Ability to conduct market research and identify current market trends
  • Familiarity with marketing tactics
  • Problem solving ability
  • Ability to manage stressful situations and strict deadlines
  • Proficiency in Microsoft Office Tools especially Excel
  • Ability to work collaboratively with other departments
  • Highly motivated and holding a positive attitude

Full time



Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details

Parsippany, New Jersey, United States
Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.