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Associate Director, Global Market Intelligence, Livestock

Merck Animal Health

Last Updated: 1/18/23

Job Description

Job Description

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

The Associate Director, Global Market Intelligence, focusing on Livestock, is responsible for managing all market intelligence activities to support the Global and the US Livestock businesses. Reporting to the Executive Director of Market Intelligence and Business Strategy (MIBS), the Strategy and Insights group within the Global Marketing organization, this role is responsible for generating customer insights to drive business strategy and ensuring that critical knowledge is leveraged across the global organization, particularly within the Ruminants, Swine, Poultry and Aqua businesses . Serving as an internal consultant to Global / US Marketing and Commercial Operations partners, in addition to our company's Animal Health Intelligence business, the incumbent will collaborate closely with key team members and leadership by proactively and reactively providing insights regarding customers, competitors, and changing industry dynamics.


Plan, direct, and manage all market research projects and activities related to our company's Animal Health’s Livestock Business from inception through conclusion, specifically:

  • With the supervision of the Executive Director, MIBS, develop an annual market research plan for the global livestock species which is based upon a firm understanding of the key opportunities and challenges facing the business by:

    • Recommending primary market research projects which support the product portfolio as it exists today while anticipating its growth and evolution, including the introduction of new products and services and competitive dynamics

    • Identifying secondary research and data products and initiatives that can enable the business to understand business and competitor performance

    • Executing a market plan to meet established objectives, including recommended modifications to plan given changing market or industry dynamics

  • Design and manage primary market research projects, with research samples typically consisting of veterinarians, producers, and other industry stakeholders, by:

    • Gain consensus on research objectives and methodologies with internal business partners

    • Managing third-party vendor engagement process by writing RfPs, sourcing potential partners, evaluating proposed methodologies, and collaborating with MAH Procurement to ensure favorable contract terms with a selected vendor

    • Developing and reporting on actionable recommendations based upon study findings

    • Presenting findings to key partners

  • Manage all secondary market share data collection and analysis related to the livestock species business

    • Derive strategic insights from data and provide monthly or quarterly reporting to the business unit

    • Identify and evaluate new secondary data sources and methods for reporting / visualizing data for the end-user; Collaborate with IT and Analytics on all new data reporting and visualization initiatives

    • Manage relationships with secondary data vendors, including contractual negotiations and other communications / administrative details

  • Collaborate on knowledge management activities and serve as an active participate of the Global Intelligence Network by ensuring that all market intelligence assets and best practices are shared with appropriate colleagues and stakeholders in both global and local markets

  • Provide analysis to support strategic planning, business development, or communications initiatives, as needed

  • Work closely with co-members of MIBS and Global Marketing on ad-hoc projects

EDUCATIONAL: Bachelor’s Degree with an emphasis in marketing or market research. MBA or Masters a plus.

PROFESSIONAL: 5-7 years in related sales, marketing, or market research, including a minimum of 5 years in a global market research role. In-depth knowledge of primary and secondary data methodologies and techniques. Experience in Animal Health and/or Consumer Health is highly desirable.

OTHER: Applicant should have strong analytical skills and communicate effectively to top management through written and oral presentations. A successful candidate will be a proactive thinker who is highly motivated to work in a fast-paced environment and can multi-tasking and working across geographies and cultures.

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.

Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.


In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

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Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

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Requisition ID:R125488

Company Details

Madison, New Jersey, United States
Merck Animal Health is a research-driven company that develops, manufactures and markets a broad range of veterinary medicines and services. We offer one of the industry’s most innovative portfolios, spanning products for the prevention, treatment and control of disease in all major farm and companion animal species.