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(Archived) Director, US Cattle Communications & Marketing Operations

Last Updated: 1/06/21

Job Description

The Director, US Cattle Communications & Marketing Operations is responsible for all business-unit communications and oversees the planning and implementation of all marketing communications and operations initiatives supporting Zoetis’ US beef and dairy businesses. A member of the marketing leadership team, the director is responsible for supervising and developing a team of communications and operations professionals, managing the marketing budget and tracking, and managing the overall relationship with agency and supplier partners.

Key Skills & Competencies:

Strong writing, editing and verbal communication skills a must, with experience collaborating with leaders across functions to develop business unit communications. Demonstrated ability to provide strategic, creative, innovative and efficient communications solutions to meet marketing objectives and business strategies. Experience managing a team and providing effective leadership, coaching and development. Ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadlines. Proven budget forecasting and management ability in a cost-conscious environment. Proven track record successfully leading agency and supplier teams. Strength in team- and relationship-building with colleagues, suppliers and customers. Proven record of initiative, resourcefulness and willingness to accept challenges and lead change.


Oversees the planning and implementation of all marketing communications initiatives for Zoetis’ US Cattle business to best support the business and strengthen Zoetis’ position in the dairy and beef markets. Working with the US Cattle Leadership Team, writes/directs all internal and external cattle business unit communications. Supervises, coaches and develops a team of marketing communications and operations professionals. Helps drive key strategies through marketing communications programs that ensure consistent, impactful and credible messaging across brands/programs, therapeutic areas, customer segments, influencers and internal teams. Ensure communications best practices across US Cattle that give priority to strategic, impactful and timely communications, both internally and externally, and represents the team in any organization-wide communications initiatives. Works closely with Corporate Communications and Public Affairs to develop stakeholder messaging and communications and respond to media inquiries. Lead issues management and crisis response for the US Cattle team working closely with Corporate Communications and Public Affairs. Helps define priorities and processes to ensure operational efficiencies for the marketing team and works with the director of cattle sales operations to synchronize efforts and planning across the US Cattle Business (e.g., planning, meetings, events, etc.). Drives collaboration with key internal stakeholder groups (Marketing, Sales, Technical, Channel, Legal, Regulatory, Corporate Communications, Public Affairs) to best support the cattle business, strengthen Zoetis’ position, and deliver on key business strategies. Oversees the relationship with all agency and supplier partners and is actively involved in review parameters/reporting and annual contracting. Actively participates in the US Cattle Marketing Leadership Team and participates in the US Cattle Leadership Team meetings/activities as appropriate. Responsible for overall management of the marketing budget, forecasting, tracking and reporting, and optimizing resources to help maximize investment. As a leader in the organization, this person models Zoetis’ Core Beliefs and communicates the importance of conducting business in a manner consistent with those values and behaviors.



  • BS or BA required, MBA or relevant advanced degree preferred.


  • 10+ years of related communications and marketing operations experience required.

  • Animal health and pharmaceutical experience preferred.

  • Candidate must have experience writing corporate/business unit communications and developing/implementing marketing communications campaigns.

  • Demonstrated ability leading a team and driving cross-functional collaboration.

  • Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, WebEx (or similar virtual meeting tool). Work will also require ability to use iPad/tablet devices and related data warehousing platforms.

Full time



Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [Register to View] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of [Register to View] In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Company Details


Parsippany, New Jersey, United States

Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries.