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The Director, US Cattle Communications & Marketing Operations is responsible for all business-unit communications and oversees the planning and implementation of all marketing communications and operations initiatives supporting Zoetis’ US beef and dairy businesses. A member of the marketing leadership team, the director is responsible for supervising and developing a team of communications and operations professionals, managing the marketing budget and tracking, and managing the overall relationship with agency and supplier partners.
Key Skills & Competencies:
Strong writing, editing and verbal communication skills a must, with experience collaborating with leaders across functions to develop business unit communications. Demonstrated ability to provide strategic, creative, innovative and efficient communications solutions to meet marketing objectives and business strategies. Experience managing a team and providing effective leadership, coaching and development. Ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadlines. Proven budget forecasting and management ability in a cost-conscious environment. Proven track record successfully leading agency and supplier teams. Strength in team- and relationship-building with colleagues, suppliers and customers. Proven record of initiative, resourcefulness and willingness to accept challenges and lead change.
Oversees the planning and implementation of all marketing communications initiatives for Zoetis’ US Cattle business to best support the business and strengthen Zoetis’ position in the dairy and beef markets. Working with the US Cattle Leadership Team, writes/directs all internal and external cattle business unit communications. Supervises, coaches and develops a team of marketing communications and operations professionals. Helps drive key strategies through marketing communications programs that ensure consistent, impactful and credible messaging across brands/programs, therapeutic areas, customer segments, influencers and internal teams. Ensure communications best practices across US Cattle that give priority to strategic, impactful and timely communications, both internally and externally, and represents the team in any organization-wide communications initiatives. Works closely with Corporate Communications and Public Affairs to develop stakeholder messaging and communications and respond to media inquiries. Lead issues management and crisis response for the US Cattle team working closely with Corporate Communications and Public Affairs. Helps define priorities and processes to ensure operational efficiencies for the marketing team and works with the director of cattle sales operations to synchronize efforts and planning across the US Cattle Business (e.g., planning, meetings, events, etc.). Drives collaboration with key internal stakeholder groups (Marketing, Sales, Technical, Channel, Legal, Regulatory, Corporate Communications, Public Affairs) to best support the cattle business, strengthen Zoetis’ position, and deliver on key business strategies. Oversees the relationship with all agency and supplier partners and is actively involved in review parameters/reporting and annual contracting. Actively participates in the US Cattle Marketing Leadership Team and participates in the US Cattle Leadership Team meetings/activities as appropriate. Responsible for overall management of the marketing budget, forecasting, tracking and reporting, and optimizing resources to help maximize investment. As a leader in the organization, this person models Zoetis’ Core Beliefs and communicates the importance of conducting business in a manner consistent with those values and behaviors.
BS or BA required, MBA or relevant advanced degree preferred.
10+ years of related communications and marketing operations experience required.
Animal health and pharmaceutical experience preferred.
Candidate must have experience writing corporate/business unit communications and developing/implementing marketing communications campaigns.
Demonstrated ability leading a team and driving cross-functional collaboration.
Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, WebEx (or similar virtual meeting tool). Work will also require ability to use iPad/tablet devices and related data warehousing platforms.