Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.
The Parasiticide Consumer Brand Specialist is responsible for executing specific portion of the Parasiticide portfolio at our company's Animal Health. They will also be responsible for executing, developing and managing brand’s marketing and communication including advertising, public relations, trade programs and professional marketing.
Key responsibilities may include, but are not limited to:
Be the brand steward for specific portions of the Parasiticide portfolio.
Develop an annual strategic consumer marketing plan including campaign development, consumer media and public relations. Execute the plan working with agencies
Develop all consumer brand communications and allocation of spending. Manage budget on a monthly basis.
Work closely with the Parasiticide team to develop programs to drive sales and market share.
Utilize knowledge of the media market, consumer habits and customer segmentation to develop the strongest potential plans and programs to grow sales and profits.
Liaise with Global Marketing to leverage global marketing strategies.
Work cross functionally at our company's Animal Health and agencies to revamp consumer and professional websites implementing best practices
Work cross-functionally in partnership with the Digital team.
Work with market research to gain greater understanding of consumers, how they view our products and react to marketing campaign
Drive search marketing excellence through SEO content and paid search strategies
Execute personalized email marketing campaigns against multiple consumer and professional target groups
The ideal candidate will:
Have digital fluency, passion and ability to quickly learn new systems, digital tools and working processes
Be able to show contributions to brand strategy development and thinking
Demonstrate first-hand experience in working with Market Research findings and reports
Meticulous follow-up and communication with key stakeholders through all stages of project planning
Working knowledge/experience with VEEVA PromoMats is preferred
Education Minimum Requirement:
Required Experience and Skills:
3 years of agency and/or pharmaceutical experience.
Computer proficiency in Microsoft Office
Strong communication skills (verbal, written and listening skills) and interpersonal skills
Be able to operate under pressure
Solid project management skills
Sound understanding of the principles of marketing
Ability to manage a campaign budget
Strong attention to detail
Team player - works to ensure team goals are met or exceeded
Preferred Experience and Skills:
Advanced skills in Excel and PowerPoint including customized presentations
Familiarity with Google Analytics and website KPI reporting
Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.
Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Flexible Work Arrangements:Work Week
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Number of Openings:1